Phrasia with Narrative deep listening. A transformative approach to text and social media analysis

Phrasia is a deep-learning based tool that is uniquely powerful in capturing the abstract and emotional themes that drive customer preference, stakeholder belief, and employee engagement.

By capturing nuanced emotional themes alongside functional and rational ones, our customers can quickly isolate the key drivers in their business or organisation.

We work with some of the world’s most iconic companies to capture the unheard realities of customer, employee, and stakeholder experience.

The tool works by: Capturing, isolating, and quantify the emotional narratives that often have the greatest impact on outcomes Classifying themes in a way that is unique to your dataset – and which ‘keeps up’ with landscape change.

Identifying the underlying drivers – for improved actionability Being fast/easy/intuitive to use – and understandable for non-technical types Phrasia’s narrative deep listening approach can be applied to use a wide range of use cases: From political analysis and brand tracking to financial modelling and employee engagement.

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