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Can Social Media Intelligence Be Adopted By Any Insights Function?

In our first debate, we explore whether social media intelligence should be a research method adopted by all insights functions. What’s the opportunities, barriers, positives, negatives and use cases for social data in customer insights…

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Jillian Ney
Jillian Ney
Dr Jillian is the founder of The Social Intelligence Lab. She has worked in the social intelligence industry for over a decade as researcher, consultant, spokesperson and author. She's on a mission to bring the industry together and give social intelligence the place it deserves as a recognised and supported discipline. Ask her about digital behavioural science, purchasing decisions and why Scotland is the best place on earth. More content by

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