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Social Intelligence Conversations You Can’t Have Anywhere Else

The Social Intelligence Lab is a membership community for people working with social data. Together we share best practices, insights, and innovations related to social intelligence.

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Support from Your Peers

There’s not always a lot of information available about social intelligence. The discipline is relatively new and that means often it can feel like there’s nothing to measure your approaches and strategies against. No one for you to ask questions to when you come up against problems.

It can be lonely. Often you may be the only social intelligence professional in your team or even your company. Even other marketing professionals don’t always understand what you do.

At the Social Intelligence Lab, our mission is to change that. We’re bringing together people all over the globe working in social intelligence to provide community, share experience, and cultivate ideas.


Membership Benefits

  • You’ll receive access to information you can’t find anywhere else. Answers and advice from experienced practitioners who work in your field.

  • You can look forward to the peace of mind that you’ll never be left behind by new industry developments. We discuss new advances in strategy and techniques regularly and encourage all members to share innovations they have discovered.

  • You can be confident that you’ll never be caught by surprise. With so many high-level social intelligence professionals inside you can be sure one of them has worked through any problem you might be facing.

  • You will benefit from the credibility and validation of your approaches by the ability to benchmark against similar companies.

  • You’ll find insider knowledge and tips to make your job easier and analysis faster.

  • The Research and Insights team at City Football now really understand the power of social data and has given us valuable insight into the behaviour of our fans around the world.

    Social Intelligence Labs

    We’re Discussing the Issues You’re Facing

    All you have to do is ask a question. You choose what is discussed when you need it. We help to facilitate the conversations between members and create specialist training and content when it’s required. Our members use the collective knowledge and experience in the Lab to help reduce project risk, build a case for best practices, and stay ahead of the curve.

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    A community of support


    A Peer Support Network

    Imagine instant access to the minds and experience of your peers. They understand what you’re going through because they do what you do. In the Lab, everyone shares their perspectives to help us all win.

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    The best answers to your questions

    Get answers to your questions quickly, from people who have been there and done that. We vet each member to ensure they’re really an experience social intelligence pro, so you know any advice is coming from real peers working on programmes like you. Our rules also forbid selling inside the Lab so you know the advice you’re receiving is unbiased and not from a vendor peddling their product.

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    The answers you need

    Stay ahead of the curve


    Credibility and Confidence

    You have the opportunity to learn from peers in similar companies and even competitors. When other social data pros share what they’re doing and how, it helps you build the confidence to know that your approaches and strategy are strong and up-to-date. And everything is kept 100% confidential so you never have to worry about asking a question.

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    Reduced Risk

    By sharing successful strategies and best practices all our members benefit. You can reduce risk in your programmes by knowing (from others’ experience) that you’re making the right decisions about vendor selection, project buy-in, or even policy creation. Plus, get the updates you need to handle any changes in legislation.

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    Be prepared for anything

    Gain unique insights


    Market Intelligence

    You discover a unique insight into the social intelligence industry by seeing it from another point of view. Learning and helping your peers and specialist training give you an edge that lets you refine process and strategy so your social tools work smarter, not harder.

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    A complete support network for Social Data

  • Explore the forum: a gold mine of collective knowledge and insight

  • Receive validation and feedback from industry leaders

  • Access exclusive content, reports and opportunities

  • Find insider knowledge and tips to make your job easier

  • Pricing

    We provide professionally-curated content, bespoke training, and a fully-facilitated community to help address the issues you’re facing in social intelligence. We respond to the needs of our community so our training and content is always relevant and timely.

    Price (exc. VAT)


    The Agency/Organisation plan is ideal for businesses with multiple social listening professionals who want to connect with each other and the wider community. If you want to give your team access to the latest news, developments, and opportunities in social intelligence this is a great, cost-effective way to do so.

  • 3 Membership Seats for professionals with a least one year’s experience
  • Full access to exclusive content
  • 11 online training opportunities (via webinar or call)
  • A vendor free community forum for unlimited questions and real-time answers
  • Free brand / agency / organisation private group to connect all your team
  • Access to 10 special online calls to deep-dive into topics with other members
  • Free listing in The SI Lab business directory, with free listing in speaker’s directory for your key members
  • Consideration for speaking opportunities on The SI Lab panels and community webinars
  • Becoming a Member

    All our members must meet our rigorous membership criteria. There’s no exceptions. Every new member will go through the same process so we can make sure they are a good fit for the community and have no conflict of interest. This means that sometimes people are declined membership, we find that about 75% of people requesting an invite become full members.

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    Won’t My Competitors Be Part of the Community?

    It is likely that your competitors will be in the community too – and it’s a better experience because of it. Get a more rounded view by benchmarking from companies like yours and get new ideas from companies in other industries. It’s a win – win for you. And, confidentiality is guaranteed with every member signing our confidentiality agreements.

    What Companies Are Already Members?

    We update our membership directory monthly, you can find a list of our membership directory here.

    What About Confidentiality?

    All our members sign a confidentiality agreement as part of the membership process. If a member breaches our confidentiality rules they will be removed from the community without refund – no exceptions. We take the confidentiality of our members seriously and will never sell your information onto third parties or vendors.

    Why Is There a Membership Fee?

    Our focus is to create a dedicated space for professionals working in social intelligence to connect, share and collaborate.  We are committed to building an amazing community that is a sales free environment and delivering an incredible experience is our priority.  Our team of community managers are trained professionals who are focused on helping you. The membership fee goes into ensuring that our support and materials are of the highest quality.

    What is the Membership Criteria?

    All our members at The Social Intelligence Lab must have at least one years experience in social data analysis.  In addition, they cannot be employed by a social data/tool vendor. We speak with all members before joining to ensure that they are a good fit for the community, and will adhere to our no sales and community guidelines. For those applying for Senior Brand Leaders membership they must lead programmes, this is not for junior members.  All Senior Brand Leaders are leaders with substantial professional experience

    Why Do Only Senior Brand Leaders Get Email Response and Deep Dive Calls?

    We find that our Senior Brand Leaders can have different challenges in comparison to other members - these challenges can only be answered by other senior brand members.  To facilitate this discussion properly we offer email responses and deep dive calls as sometimes the conversations cannot be shared in the community forum. The discussions are often in-depth, and we find that these are better facilitated by deep dive calls between members.

    What Topics Are You Discussing?

    All conversations and topics are driven by our community members. Topics discussed could be related to strategies to get business buy-in, social tools purchases, methodologies and best practices. If you have a topic you want to discuss, we encourage you to ask. Our members have a lot of experience and everyone has a desire to help each other.

    You Ensure No Sales, How Do You Manage This?

    We’re a vendor free community and take steps to make sure our members have no conflicts of interest. This means you can have conversations in confidence without the vendor trying to sell to you, and receive unbiased advice from our other members. We do have members who are freelancers or work for agencies, however we do not allow messages of a sales nature in the community. There is one collaboration channel in the community forum where you can select if you participate and receive notifications of this nature - no sales message are permitted in any other channel. Anyone breaching these rules may be removed without notice or refund.

    How Are Payments Processed?

    All our payments are processed online using Stripe.  It is completely secure and you will be issued with a VAT/TAX invoice every year that you are a member.

    How Much Time Do I have to Dedicate to This?

    This question comes up a lot and we find that different people want to use the community in different ways.  Some of our members are very active participants in forums and discussions where others will dip in and out. The focus of the community is to provide you with a safe space to ask the questions that are important to you as they arise - we also ask you to help other members with your experience when you can. Simply put, you get out what you put in.

    I Have a Different Question That is Not Covered

    If you have a question that is not covered in our FAQs, please email  To share the Social Intelligence Lab membership details with your team, you can download a membership pack here.