The Social Intelligence Lab, the online hub for social data analysis professionals, has appointed content consultancy Feels Like Content to revamp its content strategy and editorial output. Feels Like Content founder Michael Feeley will take on the role of Editor of The Social Intelligence Lab.
Formerly a consultant journalist with marketing media brand The Drum, Feeley brings more than 30 years’ professional experience to the role.
Feeley will devise and oversee a content strategy designed to establish The Social Intelligence Lab as the leading source of news, opinion and insight online for the thousands of professionals worldwide involved in the analysis of social data, grow the membership community and lay the groundwork for the creation of formal professional body.
Dr. Jillian Ney, founder of The Social Intelligence Lab, said: “Despite the large volume of social data analysts globally, the industry remains very fragmented with practitioners often isolated within their organisations. I created The Social Intelligence Lab as a community hub for social data research professionals, and while we’ve been publishing some great content to date, I felt we needed to ramp up the volume, sharpness and reach of our editorial output. It’s great to bring Feeley onboard – his skills as a journalist and editor, plus his experience in mentoring contributors, will be very important to us moving forward.”
Feeley believes making the news hub the central focus of The Social Intelligence Lab’s online presence will serve the business’s additional objectives well. He said: “The long-term goal is to grow a global professional community with a view to, ultimately, establishing a formal professional body for social data analysts. With ethical researchers at risk of increased regulation in the fall-out of recent data scandals, such a professional body could be vital to protecting the very future of the sector.
“I’ve set some ambitious targets for audience growth over the next six months, but this is a very interesting and varied field, so there’s huge potential from an editorial point of view. Media coverage of the social intelligence sector in the business press has been sparse to date, so we have a real opportunity to establish The Social Intelligence Lab as the number one source of news and information for social data analysts. We want to shine a spotlight on the fascinating work being done in our sector and raise the profile of the people behind it.”
Feeley continued: “I want to hear from all corners of the sector with their news, opinions, success stories and content ideas. It’s time to give the social listening community a voice of its own.”
Access to The Social Intelligence Lab’s content is free. The site also hosts pay-walled whitepapers and research, a commercial marketplace for social intelligence technology vendors and, from September 2019, will offer a community membership package in return for an annual fee.
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