Audience intelligence emerges at the intersection of cultural trends, behavioral insights, and audience segmentation.
In this webinar, join Javier Buron from Audiense, Marc Geffen from Pulsar, and their client Dudley Nevill Spencer, Strategy and Innovation director from Live&Breathe as they dive deep into audience intelligence.
Date: 19th February 2020
Time: 1600 gmt / 1100 est
The integration between Audiense and Pulsar allows brands to surface cultural trends, behavioral insights and audience segmentation, see how these insights can be used in marketing personalization, design, and product innovation. In this webinar, you’ll learn:
● How to layer trend models, community detection and social panels in order to unlock deep consumer insights.
● Why you need a multi-faceted, contextual understanding of the different communities making up your audience.
● How audience and consumer intelligence can power everything from marketing strategy to product innovation and design.