But what do you REALLY think? Decoding audience truths with AI driven research

AI has hit the jackpot. It’s everywhere. It’s all everyone’s talking about. We don’t think it’s an exaggeration to say that people are OBSESSED with it. On the one hand, it’s going to save the world and on the other it’s going to steal our jobs. So what do people think about it, as in REALLY think about it?

During this session, Microsoft, in collaboration with SAMY Alliance, are going to analyze public perceptions of AI from online conversations and show how to turn them into actionable insight. They’ll share a case study that shows how they used psychological principles to identify what drives emotion around this topic. They’ll also explore how AI tools can be integrated into the research process.

Key Takeaways

•Discover how Microsoft uses social intelligence to understand how people feel about AI

•Explore how to incorporate AI into research, from query curation and data cleaning to processing large, unstructured datasets using Large Language Models (LLMs)

•Gain insight into their research approach and its foundations in psychological principles

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