IN- PERSON EVENT: Los Angeles, USA | November 6–7, 2025
From measurement to meaning: Working smarter with social data.
Social and internet data have never been more important, or more complicated.
Algorithms shift. Platforms gatekeep. Bots, bias and blurred lines cloud the signals we once trusted. But while we’re trying to measure and quantify the changes we see, we’re missing the bigger picture.
Social intelligence isn’t about counting mentions. It’s about understanding people. At Observe Summit, we’re moving beyond metrics to find meaning behind the data.
Why now?
Social intelligence is at a crossroads. And at times of change, it’s easy to retreat to what we know, what’s safe. In the case of social data analysis that often means relying on tools and dashboards to show us something we can measure.
But this is when we need to be brave. Old ways of working aren’t always suitable for the new challenges we face. Not everything can be quantified. And these challenges present new opportunities to stretch ourselves and show the real value of social intelligence to the world.
So, we have a choice. We can stick to the numbers, the dashboards and the KPIs, or we can shift towards curiosity, complexity and cultural insights.
Up for the challenge? Join us at Observe Summit this year.
Not your typical data conference
Just like social data is unique, so is the audience of Observe Summit. In the best possible way.
Being the only person in the room that analyses social data can be lonely. We’ve been there. That’s why the SI Lab exists. And that’s why this event is so special.
It’s the only conference dedicated to serious social listening, digital insight and cultural intelligence. And it’s been developed in collaboration with practitioners just like you, which means every single session will give you relevant and actionable takeaways.
We’re not about sales pitches or telling you how to do your job. We’re about sharing experience and offering support. And that doesn’t just include the experts on stage. It includes you too.
Whether you work in brand, marketing, communications, research, innovation or insight, if you use social data to understand humans, this is the place for you.
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What to expect
Observe Summit is all about the practice of social intelligence. Yes, you’ll hear about the technology that facilitates the work, but more than that, you’ll hear how the work is being done. That includes the successes, the challenges and the untapped potential.
Over two days you’ll get:
- Honest case studies giving you new perspectives on current challenges
- Candid conversations about what’s really happening with data access and quality
- Practical sessions to help you strengthen the foundation of your social intelligence work
- Open discussions around the future of our industry and how we can strengthen it
- Face-to-face access to your peers at “the friendliest conference you’ll ever go to”*
*or so people tell us
Why spend time with us?
Get Tickets
Purchases and Refunds
• You may request a 50% refund if your ticket cancellation request has been received in writing by October 6th (30 days before the event date).
• Unfortunately, we cannot grant any refunds or credits for cancellations received after October 6th.
• At any point, a substitute may attend in your place. However, the status of the replacement may affect the original fee charged.
• No refunds or credits will be granted for no-shows.
What People Say
About Us
Here’s what past attendees have to say about Observe Summit.
There's a lot of industry leading thought here and it's just a fantastic place to, to interact with people that are on a very similar level. It's also the networking, but the chats are fantastic.
There are other conferences that are more like digital marketing or social marketing, but this is the FIRST TIME where I can meet people that do exactly the same job that I do, that we can talk about geek a little bit, talk about more nerdy stuff.
I come to connect with the insights community. Many of us kind of work in silos or, or teams where we don't often get to interact with the people who are passionate about the same subjects.
So it's a great opportunity to connect with peers, network, learn new things.
Observe Summit was a great place to get inspired and benchmark from great case studies when I was starting my new position. I love that there was a good mix of speakers with different backgrounds so you can learn from consultants, academics, companies, agencies and other professionals. It is also a great opportunity to connect to other Social Listeners and Insights professionals, exchange experiences and brainstorm about the industry.
The 'field,' of social has become almost as broad as the field of 'digital.' I can always count on the SI Lab for content that hits right at the sweet spot between social insight. Observe Summit is full of sessions and case studies that give me inspiration for continuing to grow social intelligence within my organisation.
Like any other SI Lab event, the Observe Summit offers excellent selection of speakers and topics. However, it's the members of the audience and their active participation that made the event really stand out fostering a strong sense of community and propping up a platform to share ideas and opinions.
Location
Due to popular demand, this year Observe Summit will take place for the first time in Los Angeles.
We will be hosted at House of Cocotte in the heart of L.A.'s Arts District
Address: 2028 East 7th Street, Los Angeles, CA 90021
Hotels
Our event venue, Convene have long standing partnerships with a number of Chicago hotels. To get the best availability and rates please use their dedicated hotel booking partner by clicking the link below.
Become a Sponsor
Are you looking to expand your company's reach, amplify your message, educate the market on the power of trends, or connect with key decision-makers in the social listening space? We have opportunities to partner with innovative companies doing something special. Get in touch with us on how to become an Observe Summit sponsor.
Why Attend?
Everyone wants to stand out at work, right?! Observe Summit will help to make you the smartest person in the room when it comes to trend spotting and forecasting with social data. What’s even better, is we have a community vibe so you'll come away with a new network of friends who get your work. You want to be there, but think you’re boss might need more convincing? We’ve got you covered - send them this letter which explains why Observe Summit is great for you, great for your Boss and great for business!
