Welcome to The Social Intelligence Lab
The Social Intelligence Lab is a community for professionals who analyze social and internet data. But it’s also so much more than that.
Introducing The SI Lab Membership
The SI Lab membership is a professional membership that focuses on developing a recognized discipline for social intelligence. So, every person, no matter where they are on their journey, can get access to the resources and support to level up their social listening career.


Community Forum
General and expert groups -connecting on the hot topics of the industry globally. Private section for brand members to network with other brand members.
Resource Vault
Access the back catalogue of SI Lab content and all future content.
Exclusive Sessions
Roundtables and expert training sessions driven by the topics that matter most to the community.
Groups & Councils
Lead or participate in working groups that publish thought-leadership and get you noticed.
Industry Research
Participate in industry research that helps us better understand the work and benchmark our careers and salaries (and any discrepancies between pay).
Speaker Bank
Join our bank of speakers and throw your name in the hat for speaking opportunities to raise your profile around the industry.
Mentor/Mentorship
Join mentor programs and help others reach their career goals and give something back to the next generation of SI professionals.
Events
Free companion tickets to SI Lab virtual events and discounts on in-person events and training.

Example sessions & councils
Virtual Roundtables
Members request a session and set out the topics to be discussed. Members can lead the session (with support from SI Lab in development)or we can bring in a skilled facilitator. The SI Lab will promote the session to relevant members of the community and do all the management.
Expert Sessions
Masterclasses on the topics needed to fill skill gaps supporting technical, leadership and soft skills development. For example, visual analysis, storytelling, insight generation, confidence building
Show & Tell
Showcase your case studies, techniques to the community(choose to share with other brand members only or the whole community).This session is great for the things you want to share and/or get feedback on.
Groups & Councils
A range of special interest groups and councils will be established and you can request to participate.The groups and councils will be productive, producing thought leadership and laying the foundations for the future of the industry.For example; mental health and wellness tackling graphic data. AI and Data Integrity.
Big toppics we're covering
We’re setting the standards in social intelligence. We’re working with members to shaping the future of the social intelligence discipline by establishing industry-wide benchmarks that drive progress, innovation, and ethical best practices.
We work to get greater access to social and internet data, ensuring parity across the industry so all professionals can get access to the data that matters to them.
We’re defining standards for data relevance, accuracy, andAI readiness-ensuring research-grade social data that meets the highest industry expectations.
We’re at the forefront of understanding and shaping the role of large language models (LLMs) in social intelligence, from current applications to future industry shifts.
We’re creating a safe, inclusive space for social intelligence professionals - regardless of beliefs, gender, or sexual orientation. Our mission includes setting new industry standards to protect professionals from exposure to graphic content and sensitive topics.
We’re equipping professionals with the skills and knowledge they need to stay ahead in the evolving world of social intelligence. From experts to newbies, we have opportunities to up-skill your whole company.
A community for you, led by you.
Everything we do is guided by the needs of the brand members. Focus, resources, training, working groups. All rolled out to support the development of your social intelligence journey. It’s time for you to have an active voice in the development of the discipline of social intelligence.

Register your interest
The challenge social listening professionals face is that few people do what we do, so our work is often misunderstood. And because there is no roadmap for companies to follow to create a social intelligence function, we’re unsure whether we can embrace our work as a legitimate professional discipline.
The SI Lab community is a space where like-minded professionals can share their experiences and discuss new ideas together via strategy sessions and peer-to-peer learning events. Because our work is too important to wait for others to understand it.