Write the best queries of your life
The first ever course that makes query writing easy. No more second guessing your keywords and wondering if you're getting the most relevant data. In three hours, you'll master a proven framework that you can use time and again to write unbeatable queries with confidence.
Boost accuracy. Reduce noise. Get better insights.
Query writing is an art & science
Social listening is more than just monitoring mentions—it’s about asking the right questions to uncover the most valuable insights. This course teaches you how to write precise, high-performing queries using Boolean logic, language and keyword strategies, and data filtering techniques.
You'll gain hands-on experience in structuring queries that minimise noise, capture the right conversations, and adapt to evolving language trends. Whether you're tracking brand mentions, industry discussions, or competitor insights, you'll walk away with the skills to write queries that deliver accurate and meaningful results - without missing a thing.
Taught by industry veterans, Listen + Learn Research, their proven frameworks will help you create the most comprehensive queries that guarantee you get the best, most accurate social data.
Self-Service Course
Learn at your own pace with a video based virtual course. The course will take a maximum of 3 hours to complete.
Become a certified query writer
Show the world that you're an expert query writer with a certification from The SI Lab on successful completion of the course.
Who is this course for?
This course is designed for marketers, analysts, social media and social listening professionals who need precise and relevant insights from online conversations. The course isn't for newbies, you need to have some prior experience of query writing to get the most value from the course. The Social Listening Query Writing course is perfect if you're struggling with any of these common challenges...
Drowning in data
Your social listening tools bring back too much noise or too many irrelevant mentions. There's too much data, not enough insight.
Missing conversations
You’re not capturing critical brand mentions or trends or think there might be better conversations you're just not picking up.
Understanding boolean
Writing queries feel confusing or overly complex. You can't be confident that you've written the most comprehensive query.
Language paralasis
You're unsure how to choose the right language, terms, keywords, and variations. You're not certain the query is robust enough.
Adapting queries
You struggle to adjust searches for evolving trends and language or you don't have any query governance in place.
Ethics uncertainty
Questions about ethics and compliance are being thrown your way and you want to ensure compliance with data regulations.
Course modules
Over ten short modules you'll fall in love with query writing
In module one, you’ll be introduced to your course leader, learn more about what each module covers, and understand more about why query writing is so important.
In module two, you will be introduced to your repeatable, scaleable model to write the best social listening queries. Learn more about the framework and how you can use it. We will give you practical examples to demonstrate how the system works.
In module three, we will start to look at the types of operators you can use when writing social listening queries.
We advise that you consult with your preferred social listening tool for a full list of their operators. Many social listening tools have different boolean logic operators. This course will further help you on how to use operators together.
In module for, we start to look at modules in social listening queries. You’ll find out more about how to use modules, how they work as a function in query writing, and we’ll work through an example together.
In module five, we explore the use of AI in query writing. You’ll be introduced on how AI can help improve your query, and the essential plugins to help your query writing. We’ll also introduce the dangers on using AI, and as a bonus we’ll provide you with examples of prompts you can use.
In module six, you will learn more about how you can measure the effectiveness of your queries. You will be able to balance the volume of data versus the relevancy of the data. You’ll say hello to better data quality.
In module seven, you will learn more about creating queries in international languages and where ChatGPT can help.
In module eight, you will learn more about involving clients and stakeholders in the query writing process.
In module nine, we will go through an example query together. Get ready to write a query about dumb phones and you’ll get access to a bonus query about seniors and snacking.
To finish the social listening query writing course, we test your knowledge on how to write structured queries and measure their quality.
How the course works
All of the content and support you'll receive
Self-service content
You'll get immediate access to the course content and bonuses to work at your own pace.
Fit into your working day
We're not going to bore you with super long videos. The content has been designed to fit into your working day with videos 10 minutes or less.
Bonuses galore
Not only will you receive all content and access to a private forum, but you'll also get amazing surprise bonuses. Including a query builder and Gen AI prompts that the Listen & Learn Research team use when writing queries for their projects.
Access your peers
When you join the course you'll get access into our private query writing forum so you've got ongoing support and new friends to geek out with.
How you'll benefit
Certification Leaders
Priscila Silva
Priscila Silva was the People and Operations Manager at Listen & Learn Research and recently took on the role of Operations Manager at The Social Intelligence Lab.
She's been working, hands on, with social data for over 10 years. Starting as an analyst, she's worked across numerous projects, topics, languages and markets helping to transform social data into insight that fuels brand growth, customer acquisition and market innovation.
At Listen & Learn, Priscila led the social data query design process and practice. She wrote and tested hundreds of queries in multiple languages and complex topics for some of the world's biggest companies. She was responsible for the initial and continued training of the team across all social listening tools and Boolean logic, overseeing the development of data collection workflows and optimisation. Priscila was also a key part of the judging team for the annual Social Intelligence Lab Query Writing competition.
In this course, Priscila shares some of their best kept query writing secrets, including the model Listen + Learn Research uses to guide our thinking.
She brings the material to life, using her depth of experience with lots of practical examples which will help you quickly develop your skills.
Priscila will give you the tools and thinking you need to take your query writing to the next level, helping you create more value from your social listening.
Get access now
We don’t know your level of knowledge in relation to query writing but if you are looking to create a query writing system to build, manage, and govern Boolean queries then you’re likely to learn something new.
We’re tool agnostic at The SI Lab, the course has been created with this in mind. You’ll find the frameworks and thinking are appropriate for any social listening tool where you need to write Boolean queries. We will not teach you how to use your social listening platform. The course is designed to give you a repeatable framework to write the most comprehensive queries for any project or topic.
The course should take around three hours to complete.
For life. You’ll also be given access to any updates in the content.
If you complete the course and pass the final assessment you will become a certified social listening query writer. We'll even give you a certificate that says so.
Get the complete query writing framework
Your new system to build, measure, and manage Boolean queries so you're confident your writing the best most effective queries.