Social Intelligence Insider 50
Recognising the most influential people in social intelligence, globally.
Nominations now open until November 3rd.
A Career Defining Moment
Every year, we celebrate the people leading the development of the social intelligence industry. We’re talking about the leaders, innovators, pioneers, entrepreneurs, and rising stars making an impact and shaping the future of social intelligence.
With hundreds of the industry’s best and brightest global stars joining the virtual reveal event, making the list is a highly coveted honour.
Categories
The SI Insider 50 seeks to recognise the people who are shaping the future of social intelligence, globally. There are five categories for you to nominate against.
Nominate for the 2025 SI Insider 50
Who should nominate?
We’d love to see nominations from professionals that analyse and use social and internet data and are doing and achieving big things.
You might be in social listening, social intelligence, audience intelligence, digital insights, semiotics, cultural insights, data science, communications, social media, research and insights - if you analyse, interpret or put into action insights from social and internet data then we want to see your nomination.
Why nominate?
The SI Insider 50 is the first and only curated power list of the most influential people working in social intelligence. Being recognised as a leader in the industry is a notable badge of honour.
With so many entries, making the cut signals your power and increases your professional visibility. Becoming an SI Insider 50 is a career defining moment - opening doors to new opportunities.
This isn’t just a list, our global SI Insider 50 community group and meetings keep industry leaders connected, informed, and on the cutting edge.
How do we decide
The SI Insider 50 list is solely created from the nominations received through our free nomination form. To be considered, we look at four factors.
Leadership within their organisation
Including details on how they demonstrate the importance and value of social data, either by transforming how the organisation perceived and utilises social data in any or several use cases, or by showing how solutions are genuinely impacting the way business is done.
A track record of creating a culture of social data integrity, literacy, impact and diversity and inclusion
Including details on the internal (and external) initiatives they have been involved with to ensure the organisation and team have the necessary support, skills, education, opportunities, and feedback to create business impact with social data.
An innovative approach to building the social intelligence engine
Including details on the types of projects undertaken and how this has matured (or roadmap for maturity), the role technology plays and partnerships, the role of agencies, and details on your social intelligence team/department and your role in it.
A reputation for advocating the importance and value of social intelligence and demonstrating thought leadership
Including details on how they interact with broader industry or advance the reputation of social and internet data within their discipline. Are they playing an active role in a council or working group? Are they involved in external activities? How do they engage with The Social Intelligence Lab?
Meet the judges
Our judges for the SI Insider 50 2025
The Social Intelligence Lab
Audiense
Walmart
Haleon
Convosphere
.avif)
Microsoft
Mondelēz International
Microsoft
Novartis India
Weber Shandwick
The Social Studies Group
How to nominate
Nominating in the SI Insider 50 is simple.
Nominations are free and there is no limit to the number of nominations you can make. To be considered for the 2025 list, simply click the Nominate Now button and complete the form and answer questions on how your leader demonstrates:
1. Leadership across their organisation
2. A culture of social data integrity, literacy, impact and diversity and inclusion
3. An innovative approach to building the social intelligence engine
4. A reputation for advocating the importance and value of social intelligence and demonstrating thought leadership
Nominations are open until November 3rd.
Meet our previous winners
Christoper Chen
Christopher Chen was crowned the most influential professional in social intelligence in 2022.
Desiree Nattell
Desiree Nattell, Senior Analyst, Strategy and Insight from Universal Parks and Resorts was crowed the most influential person in social intelligence in 2023.
Melissa MacGregor
Melissa MacGregor, Senior Research Manager from Microsoft made the top of the list as the most influential person in social intelligence in 2024.
Nominate Now
Nominations for the 2025 SI Insider 50 are open until November 3rd. To nominate please complete the form below.
HALL OF FAME
The Social Intelligence Society is our hall of fame, once you make the SI Insider 50 three times you graduate to the Social Intelligence Society and become a global ambassador with VIP thought leadership perks. See the current Hall of Fame here.
The Social Intelligence Insider 50 is the first curated list of influential professionals working in and around the social listening industry.
Nominations for the 2025 list will close on the November 3rd, 2024 at 23:59 GMT.
Any professional working in and around the social listening industry who is doing and achieving big things. They should be considered a practitioner rather than professionals in sales, development, or commercial positions.
Nominations are free thanks to our partnership with Audiense.
No. You can nominate as many people and as many times as you like.
The Social Intelligence Lab reviews every nominee, focusing on how they stack up in the following areas:
Leadership within their organisation: including details on how they demonstrate the importance and value of social data, either by transforming how the organisation perceived and utilises social data in any or several use cases, or by showing how solutions are genuinely impacting the way business is done.
A track record of creating a culture of social data integrity, literacy, impact and diversity and inclusion: including details on the internal (and external) initiatives they have been involved with to ensure the organisation and team have the necessary support, skills, education, opportunities, and feedback to create business impact with social data.
An innovative approach to building the social intelligence engine: including details on the types of projects undertaken and how this has matured (or roadmap for maturity), the role technology plays and partnerships, the role of agencies, and details on your social intelligence team/department and your role in it.
A reputation for advocating the importance and value of social intelligence and demonstrating thought leadership: including details on how they interact with broader industry or advance the reputation of social and internet data within their discipline. Are they playing an active role in a council or working group? Are they involved in external activities? How do they engage with The Social Intelligence Lab?
Whether you’re nominating yourself or someone else, you want to highlight how you, or they, are making a difference in social intelligence and merit consideration for the list.
There are four questions to answer in the nomination process. Each question has a specified maximum word count. Answers should focus on the impact the individual is making and provide tangible evidence of this impact and leadership.
Yes. All personal details are removed from your nomination. The judges review the written submission and this is not shared beyond the judges. We take your confidentially seriously.
Making the SI Insider 50 list is a highly coveted honour and those making the list widely reference the benefits of being recognised.
Making the grade increases your industry visibility (both within your organisation and externally), opens doors to other opportunities.
In 2023, over 500 nominations were received for The SI Insider 50. This reflects the status of The Social Intelligence Lab in the industry and the ambition of leading practitioners to be included. So, if you make the final list, it is a real indication of your stature in the social intelligence industry.
We highly encourage self-nominations. The nominations that are self-nominations tend to be of a higher quality than those from a third party.
Judges are unaware if the nomination is a self-nomination or not. We do not share this information. There is no ego is self-nominating.