Revealed: The Winning 2024 Social Listening Queries

In April 2024 we challenge social listeners worldwide to test their query writing skills in the Social Listening Query Writing Competition. The challenge? Write the query that returns the most accurate and voluminous data on a set brief. Hundreds of professionals took on the challenge and we crowned two winners, Jen O’Driscoll and Claire Harter. In this article, we share the brief and the winning queries. 

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The Brief

All competition participants worked from the same brief…

There’s no doubt that AI will change the world. So, the brief for this year’s Query Competition is to explore its impact on the newest age cohort to enter the job market.

Research question

As they enter the workforce, how do GenZ in the US feel about the impact of AI on their current and future career prospects?

Date range: 1 year

Markets: US

Language: English

Age range: Gen Z (under 27)

Important details

👉 Focus: The focus is on GenZ talking (not other people talking about GenZ)

👉 Platform: The query needs to be written in the YouScan platform (this ensures everyone is working from an equal position). The first thing we do in the evaluation is put it into YouScan – if it doesn’t work in YouScan, we can’t give it a score.

👉 AI: feel free to use AI to help design your query, but please let us know what you did

👉 Query Logic: remember when your maths teacher wanted to see your working out? You need to send us some notes on your query logic. By this we mean, why did you make the choices you did? What are you trying to do with the query?

👉 In platform tools and filters: feel free to use any filters in YouScan, just please document them otherwise we’ll not be able to replicate them when it comes to the judging:

👉 Judging criteria: the prizes will be awarded to the queries that bring the most relevant data (and that meet the rest of the criteria). The judging panel will manually check the relevancy rate for each using a random sample. 

👉 Query: you should only submit one final query along with a summary of your thinking in developing the query (your logic) and noting where you used AI to help.

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Overall Winner: Jen O’Driscoll’s Winning Query… 

(

(

(

<<< Limit Age or Gen z >>>

(

(

("I'm" OR "I am" OR "I am in" OR "Im" OR "I'll be" OR "I

will be" OR "I'll turn" OR "I will turn" OR "I turned" OR "as a" OR "as an" OR "my age")

/1

("12" OR "13" OR "14" OR "15" OR "16" OR "17" OR

"18" OR "19" OR "20" OR "21" OR "22" OR "23" OR "24" OR "25" OR "26" OR "27" OR

("twenty" /0 ("One" OR "Two" OR "Three" OR "Four"

OR "Five" OR "Six" OR "Seven"))

OR "teen" OR "teens" OR "teenager" OR "teenagers"

OR "Early Twenties" OR "Early Twentys" OR "Mid twenties" OR "Mid twentys" OR "Mid

twentys" OR "Early 20s" OR "Mid 20s")

)

OR

(

(("I" OR "I'm") /1 "born")

/1

("1997" OR "1998" OR "1999" OR "2000" OR "2001"

OR "2002" OR "2003" OR "2004" OR "2005" OR "2006" OR "2007" OR "2008" OR "2009"

OR "2010" OR "2011" OR "2012")

)

OR

(

("I" OR "I'm") /1 ("class of" OR "classof")

/1

("2015" OR "2016" OR "2017" OR "2018" OR "2019"

OR "2020" OR "2021" OR "2022" OR "2023" OR "2024" OR "2025" OR "2026" OR "2027"

OR "2028" OR "2029" OR "2030")

)

OR

((("I'm" OR "I am" OR "Im" OR "I'll be" OR "I will be") /1

("a" OR "in" OR "moving" OR "changing"))

/1

("Freshman" OR "Sophomore" OR (("1st" OR "First"

OR "2nd" OR "Second" OR "3rd" OR "Third" OR "4th" OR "Fourth" OR "5th" OR "Fifth" OR

"6th" OR "Sixth" OR "7th" OR "Seventh" OR "8th" OR "Eighth" OR "9th" OR "Ninth" OR

"10th" OR "Tenth" OR "11th" OR "Eleventh" OR "12th" OR "Twelfth") /1 ("grade" OR

"grader")))

)

OR

(

(("I'm" OR "I am" OR "Im") /1 ("a" OR "an" OR "in" OR

"from"))

/1

("GenZ" OR "GenZs" OR "GenZer" OR "GenZers" OR

"Gen z" OR "Gen Zs" OR "Gen Zers" OR "Gen Zer" OR "Zoomer" OR "Zoomers" OR

"Igeneration" OR "IGen" OR "Post Millennial" OR "Post Millennials" OR "Internet Generation"

OR "Digital native" OR "Homeland Generation")

)

)

<<< End Limit Age or Gen Z >>>

/15

<<< AI Terms >>>

("AI" OR "AIs" OR "Artificial Intelligence" OR "Artificial Inteligence" OR

"Artifical Intelligence" OR "Machine Learning" OR "Mechine Learning" OR "Machin Learning"

OR "Natural Language Processing" OR "Chatbot" OR "Chatbots" OR "Chat bot" OR "Chat

bots" OR "ChatGPT" OR "ChatGPTs" OR "GPT" OR "GPTs" OR "GPT-4" OR "GPT-3" OR

"GPT-3.5" OR "OpenAI" OR "OpenAIs" OR "GPT4" OR "GPT3")

<<< AI Terms End >>>

)

OR

<<< Gen Z Terms with AI >>>

(("AI" OR "AIs" OR "Artificial Intelligence" OR "Artificial Inteligence" OR

"Artifical Intelligence" OR "Machine Learning" OR "Mechine Learning" OR "Machin Learning"

OR "Natural Language Processing" OR "Chatbot" OR "Chatbots" OR "Chat bot" OR "Chat

bots" OR "ChatGPT" OR "ChatGPTs" OR "GPT" OR "GPTs" OR "GPT-4" OR "GPT-3" OR

"GPT-3.5" OR "OpenAI" OR "OpenAIs" OR "GPT4" OR "GPT3")

/3

("yeet" OR "no cap" OR "lit" OR "salty" OR "slay" OR "stan" OR "tea"

OR "mood" OR "vibe" OR "finna" OR "simp" OR "ghosting" OR "periodt" OR "sksksk" OR

"big yikes")

)

<<< Gen Z Terms with AI End >>>

)

<<< Career/Job Terms >>>

/10

("Career" OR "Careers" OR "Profession" OR "Professions" OR "Job" OR "Jobs" OR

"Work" OR "Business" OR "Employment" OR "Professional" OR "Professionals" OR

"Freelance" OR "Freelancers" OR "Freelancing" OR "Intern" OR "Internship" OR "Intership"

OR "Internship" OR "Resume" OR "Resumes" OR "CV" OR "CVs" OR "curriculum vitae" OR

"Curiculum Vitae" OR "Curriculum Vitte" OR "Cover Letter" OR "Job Application" OR "Job

Aplication" OR "Job Applicattion" OR Interview* OR "Interveiw" OR "Intrview" OR

"Mentorship" OR "Mentourship" OR "Mentorship")

<<< Career/Job Terms End >>>

OR

<<< Needed to pull the section out so that I can use a NEAR with the rest of the

query above >>>

(

<<< Limit Age with Other operators >>>

(author.age:[12 ..27] OR

author.bio:("GenZ" OR "GenZer" OR "Gen z" OR "Gen Zer" OR "Zoomer" OR

"Igeneration" OR "IGen" OR "Post Millennial" OR "Internet Generation" OR "Digital Native"

OR "Homeland Generation"))

AND<<< AI Terms >>>

("AI" OR "AIs" OR "Artificial Intelligence" OR "Artificial Inteligence" OR

"Artifical Intelligence" OR "Machine Learning" OR "Mechine Learning" OR "Machin Learning"

OR "Natural Language Processing" OR "Chatbot" OR "Chatbots" OR "Chat bot" OR "Chat

bots" OR "ChatGPT" OR "ChatGPTs" OR "GPT" OR "GPTs" OR "GPT-4" OR "GPT-3" OR

"GPT-3.5" OR "OpenAI" OR "OpenAIs" OR "GPT4" OR "GPT3")

<<< AI Terms End >>>

AND

<<< Career/Job Terms >>>

("Career" OR "Careers" OR "Profession" OR "Professions" OR "Job" OR

"Jobs" OR "Work" OR "Business" OR "Employment" OR "Professional" OR "Professionals"

OR "Freelance" OR "Freelancers" OR "Freelancing" OR "Intern" OR "Internship" OR

"Intership" OR "Internship" OR "Resume" OR "Resumes" OR "CV" OR "CVs" OR "curriculum

vitae" OR "Curiculum Vitae" OR "Curriculum Vitte" OR "Cover Letter" OR "Job Application"

OR "Job Aplication" OR "Job Applicattion" OR Interview* OR "Interveiw" OR "Intrview" OR

"Mentorship" OR "Mentourship" OR "Mentorship")

<<< Career/Job Terms End >>>

)

<<< End Limit Age with Other operators >>>

)

AND NOT

(contentType:subtitles)

AND NOT

(source:(instagram.com OR source:reddit.com OR source:twitch.tv)

AND

("United Kingdom" OR "UK" OR "GB" OR "England" OR "Canada" OR "CA"

OR "Australia" OR "AU" OR "India" OR "Philippines" OR "South Africa" OR "ZA" OR "New

Zealand" OR "NZ" OR "Ireland" OR "Nigeria" OR "NG" OR "Germany" OR "DE" OR

"Netherlands" OR "NL" OR "Sweden" OR "SE" OR "Brazil" OR "France")

)

AND NOT

("horny" OR "sexting" OR http* OR #AIGenerated OR "j'ai" OR "J AI" OR #AIDol OR

"At AIS" OR "AI character" OR "my character" OR Vaishnavi OR $vrt OR $mu OR $arc OR

@realvision OR $dsync OR #anime OR Ukrain* OR palestin* OR @botcamp* OR #doja OR

"DM me" OR "PM me" OR "email me" OR "Don’t Miss Out" OR "Limited Time Offer" OR"Unlock Extra Cash" OR "Act Now" OR "Exclusive Deal" OR "Special Promotion" OR "Today

Only" OR "Get Yours Now" OR "Hurry, While Supplies Last" OR "Offer Ends Soon" OR "Your

Last Chance" OR "Shop Now" OR "Save Big" OR "Limited Stock Available" OR "Join the

Trend" OR "Must-Have Item" OR "Grab It Before It’s Gone" OR "Early Access" OR

"Exclusive Release" OR "Sneak Peek" OR "Hot New Arrivals" OR "Back in Stock" OR

"Members Only" OR "Buy One, Get One" OR "Unlock Special Savings" OR "Ready, Set,

Shop!" OR "Upgrade Now" OR "Instant Discount" OR "Flash Sale" OR "Partner with Us" OR

"Discover Exclusive Business Opportunities" OR "Unlock Your Potential" OR "Take Your

Business to the Next Level" OR "Join Our Network" OR "Grow Your Business" OR

"Transform Your Business" OR "Get Ahead of the Competition" OR "Power Up Your Profit"

OR "Maximize Your Returns" OR "Invest in Success" OR "Your Success is Our Success" OR

"Let's Grow Together" OR "Innovate with Us" OR "Expand Your Horizons" OR "Seize the

Opportunity" OR "Boost Your Revenue" OR "Discover New Markets" OR "Strategic

Partnerships" OR "Unlock Business Growth" OR "Achieve Your Goals" OR "Business

Solutions That Work" OR "Create Lasting Success" OR "Accelerate Your Growth" OR "Join

Our Winning Team" OR "Future-Proof Your Business" OR "Unlock Hidden Potential" OR

"Monetize Your Experti

‍

She also used the following YouScan filters:

Language: English Only

Countries: Excludes all county groups except North America

Includes United States and Not Defined

Sources: Excludes News

Post Type: Excludes Repost

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Second Place: Claire Harter’s Winning Query…

<<<AGE>>>
((((author.age:>18 AND author.age:<27) OR
("Im 18" OR "Im 19" OR "Im 20" OR "Im 21" OR "Im 22" OR "Im 23" OR "Im 24" OR "Im 25" OR "Im 26" OR "Im 27" OR "Im eighteen" OR "Im nineteen" OR "Im twenty" OR "Im twenty one" OR "Im twenty two" OR "Im twenty three" OR "Im twenty four" OR "Im twenty five" OR "Im twenty six" OR "Im twenty seven" OR "Im an 18" OR "Im a 19" OR "Im a 20" OR "Im a 21" OR "Im a 22" OR "Im a 23" OR "Im a 24" OR "Im a 25" OR "Im a 26" OR "Im a 27" OR "Im an eighteen" OR "Im a nineteen" OR "Im a twenty" OR "Im a twenty one" OR "Im a twenty two" OR "Im a twenty three" OR "Im a twenty four" OR "Im a twenty five" OR "Im a twenty six" OR "Im a twenty seven" OR
"I'm 18" OR "I'm 19" OR "I'm 20" OR "I'm 21" OR "I'm 22" OR "I'm 23" OR "I'm 24" OR "I'm 25" OR "I'm 26" OR "I'm 27" OR "I'm eighteen" OR "I'm nineteen" OR "I'm twenty" OR "I'm twenty one" OR "I'm twenty two" OR "I'm twenty three" OR "I'm twenty four" OR "I'm twenty five" OR "I'm twenty six" OR "I'm twenty seven" OR "I'm an 18" OR "I'm a 19" OR "I'm a 20" OR "I'm a 21" OR "I'm a 22" OR "I'm a 23" OR "I'm a 24" OR "I'm a 25" OR "I'm a 26" OR "I'm a 27" OR "I'm an eighteen" OR "I'm a nineteen" OR "I'm a twenty" OR "I'm a twenty one" OR "I'm a twenty two" OR "I'm a twenty three" OR "I'm a twenty four" OR "I'm a twenty five" OR "I'm a twenty six" OR "I'm a twenty seven" OR
"I am 18" OR "I am 19" OR "I am 20" OR "I am 21" OR "I am 22" OR "I am 23" OR "I am 24" OR "I am 25" OR "I am 26" OR "I am 27" OR "I am eighteen" OR "I am nineteen" OR "I am twenty" OR "I am twenty one" OR "I am twenty two" OR "I am twenty three" OR "I am twenty four" OR "I am twenty five" OR "I am twenty six" OR "I am twenty seven" OR "I am an 18" OR "I am a 19" OR "I am a 20" OR "I am a 21" OR "I am a 22" OR "I am a 23" OR "I am a 24" OR "I am a 25" OR "I am a 26" OR "I am a 27" OR "I am an eighteen" OR "I am a nineteen" OR "I am a twenty" OR "I am a twenty one" OR "I am a twenty two" OR "I am a twenty three" OR "I am a twenty four" OR "I am a twenty five" OR "I am a twenty six" OR "I am a twenty seven" OR
"Im gen z" OR “as a gen z” OR “I am gen z” OR #genz OR
"so cap" OR "hits different" OR "hit different" OR highkey OR lowkey OR "high key" OR "low key" OR "big yikes" OR boujee OR boujie OR delulu OR "the ick" OR "it's givinggg" OR "periodt" OR ("my head" /2("rent free" OR "rentfree")) OR "secure the bag" OR "secure that bag" OR sheeesh OR sheeeesh OR sheeeeesh OR sheeeeeesh OR sksksksk OR sksksksksk OR ("main character" /2 energy))))
AND
<<<AI>>>
(((AI OR "artificial intelligence" OR artificialintelligence OR gpt OR gpt4 OR gpt5 OR robot OR robots OR skynet OR automation OR automaton OR automatons OR "m3gan" OR (Megan /2 movie))
/15
<<<Work>>>
(work OR work* OR "blue collar" OR "white collar" OR bluecollar OR whitecollar OR "artists" OR "creatives" OR "my job" OR "jobs" OR industry OR industries OR employ OR employ* OR income OR fire OR firing OR fire* OR hiring OR hire OR hire* OR layoff OR layoffs OR "laid off" OR career OR career* OR prospects OR livelihood OR livelihoods OR "my life" OR "our life" OR "her life" OR "his life" OR "their life" OR "their lives" OR "our lives" OR productiv* OR replac* OR impact OR impact* OR replac* OR (take /2 over) OR (taking /2 over) OR (take* /2 over)))))
AND
("i" OR "my" OR "me" OR "myself" OR "mine" OR "ive" OR "im")
AND NOT
(source:youtube.com OR workout OR "working out" OR apa OR anuta OR "beehiiv.com" OR "curious about AI prompts" OR "robot chicken" OR source:boards.4chan.org OR source:boards.4channel.org OR author.experian OR author.experianjobs OR "#aimodel" OR shitpost OR "myshell" OR "passive income") 

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She also used the following filters:
Language: English
Country: US or Unknown country
Source Type: Forums, social networks, and messengers Post type: Post, comment 

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Test Your Skills

Got a better query to answer the brief? Post it on socials tagging The Social Intelligence Lab and use the hashtag #QueryWriting. Or pre-register for the 2025 Social Listening Query Writing Competition here.

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