The only program that turns social listeners into industry leaders
Social listening is more than just tools and dashboards. It’s about understanding people, shaping strategy, and leading the industry forward. Yet, too many professionals feel like they’re making it up as they go - lacking confidence, leadership skills, and a structured way to turn social data into business impact.
That’s where the Social Intelligence Growth Certification comes in.
This isn’t just a course. It’s a 14-week immersive experience where you’ll gain elite-level social intelligence skills, a global network of peers, and hands-on mentorship from the best in the business.
Next cohort starts March 2025.
Our Past Students
It's more than the tools you use...
Anyone can learn how to use a social listening platform. But true social intelligence professionals go beyond dashboards. They know what to look for, how to analyse it, and how to use insights to drive action. They lead the way inside their organisations, getting buy-in from leadership and showing the value of social intelligence.
That’s exactly what we teach you in this programme.
Creating Leaders
✅ Gain confidence & credibility: No more imposter syndrome. You’ll build leadership skills to take social intelligence further inside your organisation.
✅ Become part of an elite community: Find your people. Network with top social intelligence pros, building connections that last a lifetime.
Building Governance
✅ Follow proven frameworks: Structured methods to make your work more strategic, repeatable, and scalable.
✅ Benchmark with others: See how your function stacks up against some of the biggest brands in the world.
Who is this for?
We’re not for everyone. This program is designed for serious social intelligence professionals who want to take theirs kills - and careers - to the next level.
You work in social listening
Whether you’re leading a function or still getting started (minimum 6 months of experience), this will help you scale your impact.
You want structure
You know there’s more you could be doing,but you need a clear, strategic way to execute.
You feel isolated
You don’t have many people to talk social intelligence with. You need a network of like-minded professionals who get it, and who can help with your challenges.
You’re struggling to get buy-in
Leadership doesn’t see the value? We’ll give you the tools to change the conversation and prove the impact of socialintelligence.
You’re building a function
You want to create a scalable, structured approach that aligns with your organisation's needs and drives measurable results. You want to get mass adoption.
You need benchmarks
You’re looking to compare your methods, processes, and results with leading brands to refine and elevate your practice - and, know that you've got the best approach.
What Sets This Certification Apart?
Unlike other programmes that just teach theory, we combine hands-on practice, mentorship, and an elite community.
🔹 14 Weeks of Deep Learning & Practical Application: You’ll apply what you learn in real-time, not just listen to lectures.
🔹 Learn From the Best: Guest speakers from leading social intelligence teams inside major global brands.
🔹 Global Peer Network: You’ll walk away with lifelong friends in the industry, not just a certification.
🔹 Hands-on, Not Just Theory: We work through real challenges, helping you solve the problems you’re facing in your role.
👉 Understanding the different types of social intelligence and their applications
👉 Exploring key methodologies and methods in social intelligence
👉 Structuring teams and workflows for social intelligence success
👉 Why more data ≠ better insights
👉 Choosing the right data for the right questions
👉 The role of query writing in getting clean, usable data
👉 Understanding different categories of social listening tools
👉 Building the right SITech stack for your organisation
👉 Where AI fits into the future of social intelligence
👉 How to create a code frame for deep analysis
👉 Taxonomy-building for structured insights
👉 Identifying patterns in online behaviour
👉 Going beyond sentiment—how to track real brand health
👉 Reputation management with social data
👉 Choosing the right metrics & frameworks
👉 How to identify emerging trends in social and internet data
👉 Understanding the role of cultural shifts and weak signals
👉 Analysing video content - TikTok, Reels, and YouTube Shorts
👉 Building frameworks to track, validate, and act on trends
👉 Turning data into stories that make people take action
👉 The proven framework for presenting insights that get buy-in
👉 No more unread reports—make insights stick
How the certification works
Here's how the next fourteen weeks and beyond will look on the Social Intelligence Growth Certification.
Live and pre-recorded content
This is blended teaching. You'll join us live on Monday's, Wednesday's, and Thursday's (every second week) for a Group Call (1 hour), Live Lab Workshop (2 hours), and Guest Lecture (1 hour).
You'll get access to other pre-recorded lectures and interviews to enjoy in your own time.
Over 14 weeks you'll need 36 hours to complete the course.
Access to experts
This is a training program like no other. You'll get full support from the teaching materials but most importantly, you'll get time with your peers and experts.
We bring in guest speakers who are leading the development of social listening functions in the world's leading brands to share their journey - to make yours easier.
We give you lots of time to discuss current challenges with your cohort peers.
Private student forum
Inside the SI Lab community, you'll have access to a private student forum to network with students past and present. It's perfect because you'll always have someone to talk to about your work.
Lifetime access to course content
Did we mention that you'll get access to the course content, always?! So you'll have the resources ready for when you need them.
What You’ll Walk Away With
Certification Leaders
Dr Jillian Ney
Dr Jillian Ney is the UK’s first Dr of Social Media & Digital Anthropologist. She is the founder of The Social Intelligence Lab, the largest community of social data professionals.
Jillian is the social intelligence industries spokesperson and biggest fan. Her aim is to advance the value of social and internet data as a source of insight. Her mission is to build social intelligence as a recognised discipline and help all businesses benefit from insights from social and internet data.
She created the Social Intelligence Growth Certification to help professionals develop strategies and governance in social listening and give them the confidence that they're not making their work up as they go along.
The programme is designed to help professionals think bigger, standardise processes, and get more buy-in for their work. Students leave feeling energised and ready to grow the value of social listening in their organisations.
Priscila Silva
Priscila Silva is our Operations Manager at The Social Intelligence Lab, specialising in the enhancement of operational efficiency and scalability. Her strategic oversight ensures that our operations are not only streamlined but also adaptable to the fast-evolving needs of our global community.
Her extensive background, spanning over a decade, includes pivotal roles in social listening and sophisticated data analysis within diverse sectors such as Hospitality and Healthcare. This experience has equipped her with a unique perspective on data's power to reveal market trends and consumer insights.
Priscila, will lead an insightful module on selecting the right Data Sources. This module is designed to empower participants by guiding them through the critical process of identifying and utilising the most effective data sources for their specific projects. Her expert guidance promises to enhance participants' skills in data sourcing, setting them up to achieve deeper insights through advanced social listening techniques.
Priscila, joins us in module two where she will share more on how to select the right data sources for projects.
Ben Ellis
Ben Ellis is The Social Intelligence Lab's tools and tech expert. He works with us to continually monitor the SITech Landscape, provide updates, and take us deep into how social listening and internet data analysis tech works.
With a background in data analytics and a passion for consumer research, Ben Ellis has dedicated his career to understanding and interpreting social data.
As a Social Intelligence Researcher and Consultant, he has spent the last two decades working with brands, vendors, and agencies to inform strategies, uncover insights, and provide a nuanced understanding of audience behaviour. Ben’s approach combines behavioural, cultural, and sociolinguistic insights, ensuring that data always reflects the people behind the numbers.
Ben recently mapped the whole SITech Landscape, created categories and found every tool in each category. It was a big job but Ben was the right man for the job. He comes to lead module three on tools and tech where he'll share more about his landscape mapping work and how it can help you build the perfect SITech Stack.
Jeremy Hollow
Jeremy Hollow is the Founder and CEO of Listen + Learn Research, which he’s building into the leading global authority on the human side of social data.
The idea for L+L Research started from a run in the woods, has become an award-winning agency (Marketing Week, Aura, MRG, ESOMAR). To now helping organisations tap into the potential of social commerce.
Jeremy and the team transform social data, into insight that fuels brand growth, customer acquisition and market innovation.
He joins the Social Intelligence Growth Certification in module four. This module is all about consumer behaviour and going deeper into segmentation (and interpretation) to find human insights.
Jeremy teaches you how to build code frames and extract hidden insight from the data that social listening tools won't help you find.
Nick Watson
Nick Watson is the Global Innovate Lead: Brand Health Tracking at Ipsos.
He has vast experience in the media content and technology sector. He's skilled at developing and delivering scalable, best in class research solutions across all types of methodologies to suit individual client needs. Nick is responsible for brand tracking studies - pulling together actionable insights for individual markets to help inform marketing decisions.
Nick joins us in module five to go deep into what he know best, brand health tracking. He helps you to see the full picture when it comes to brand tracking and think about what metrics and frameworks are best for your business to use.
This is about creating bespoke brand health trackers that compliment current work. It's not about shoehorning in some social data. We make brand health tracking stronger.
Jane Quigley
Jane Quigley is the President of ViralMoment Intelligence, the innovative agency that leverages AI-powered insights to transform digital strategies and social media intelligence. In her role, Jane leads a dynamic team dedicated to decoding the digital landscape, with a particular focus on in-video analysis alongside traditional text-based analysis to craft data-driven solutions that empower brands to thrive in an ever-evolving market.
With over 25 years of experience in digital strategy, emerging technologies, and client relations—including key leadership positions at Converseon, StrategyJQ, and Zeta Global—she brings a unique blend of creativity and analytical expertise to the agency. A proud New Jerseyan and Rutgers alumna, Jane is committed to redefining how brands engage with their audiences in today’s fast-paced digital world.
Jane joins us for module six on social intelligence in marketing strategy where she will help us explore analysing social video and trends.
Caroline Florence
Caroline Florence is the founder of Insight Narrator where she works as a trainer, coach, and consultant helping business professionals communicating with data.
She works with teams who have to communicate data as part of their role and helps them to shift their reports from information overload to compelling commercial stories that lead to action. She has worked with thousands of global teams to help them tell better stories with data.
Caroline joins us for the final module in the Social Intelligence Growth Certification. Module seven is all about data storytelling and she will give you a proven framework to tell better stories.
You're going to think "what the hell" when you hear about the framework for the first time but while it seems unusual it works perfectly. We've had past student get the most buzz about their keynote presentations they they've ever had before and other students re-do past projects to shape insights better and win their managers attention.
We'll teach you how to stand out too.
Pricing options
Are you committed to building an effective social listening practice? Apply to join the Social Intelligence Growth Certification today. Click your payment option below and complete a short application form.
*not every applicant will be accepted onto the program.
The Social Intelligence Growth Certification is recognised from the CPD Standards Office. You will receive 36 hours CPD credits on an internationally recognised certificate.
The certification has been designed for those professionals responsible for social listening in their organisation or those who are building a team or social listening centre of excellence. Although anyone with over six months experience in using social data as all, or part of their job would benefit from the course. Including professionals from marketing, research, insights, product development and PR.
The course has 7 modules that run over 14 weeks. Most of the content live to ensure everyone gets a chance to work directly with the experts. Each module has one contact week where you attend live sessions, and one implementation week. The next course will start in September 2024.
While the course has been created for those leading social listening teams, it is not essential that you are in a team. Many freelancers and solo professionals have also taken the course.
No - we provide everything you need. You'll be set specific tasks in each module.
While it's helpful that you have access to a social listening tool, it is not essential. When required, we will provide limited access to social listening technologies to assist you in the modules.
Get your seat at the table
At the end of the Social Intelligence Growth Certification you will have the skills, confidence, and resources to get your leadership to take social listening seriously.