Do more with social listening, without buying new tech
Step into the world where your social insights protect your brand, drive innovation, and shape the future. The Social Intelligence Growth Certification isn't just a course - it's a transformative journey to harness the power of social listening at an elite level. A level beyond the tools and tech you use.
The next cohort starts March, 2025.
Our Past Students
It's more than the tools you use...
Anyone can learn how to use social listening tools, but it doesn’t make them a social intelligence professional. Social listening isn’t just a technological challenge (although it does play a role) you also need to consider process and people - you and your soft skills.
That’s what we nurture on the Social Intelligence Growth Certification. So you not only have the tools but the critical thinking needed to make social listening a valuable source of insight.
Building Leaders
Over 14 weeks (36 hours total) we build confident social intelligence professionals. Professionals who are ready to lead the development of their social intelligence program.
Art & Science
Our students understand the art and the science of analyzing social and internet data. They get new frameworks to deploy, inspirational use cases to innovate with, and have the critical thinking skills to pull it together.
Who is this for?
We’re not just for anyone. You should already be working in social listening either as your full-time job or as part of your wide role. The certification works best when you’re rolling out a companywide social listening strategy at a big brand, organisation, or agency that has the resources to continue to invest in social listening.
If any of this sounds like you then you’ll be the kind of person who finds the certification valuable....
Aspiring Leaders
You're seeking structured training and expert guidance to solidify your skills and know that you're doing things right.
Community Seekers
You're feeling isolated in your roles and want to join a supportive community of like-minded professionals.
Confidence Builders
You want to overcome that lingering self-doubt and gain confidence that you've got best practice down.
Resource Hunters
You're looking for comprehensive, unbiased training materials, frameworks, and proven advice from peers.
Guided Learners
You're wanting actionable advice and proven strategies from experienced social listening experts to advance your practice.
Method Improvers
You secretly think that you're making up your approach to the work as you go along and improvising your methods.
Course modules
The Social Intelligence Growth Certification is what we call and ‘end to end’ taster program. We start by looking at what you see social intelligence to be, how to brief social intelligence projects and move all the way through to telling a story with the data that people will want to take action on.
In module one, we being to explore all the different use cases of social intelligence. We dive into how teams might be structured, their responsibilities, and how they support the organization. We’ll help you to build a scalable engine to start a briefing process for new projects, set that project up for success, and engage the right stakeholders.
Module two is all about DATA. We can’t get insight without the data but too much data can lead to too few insights. We need to get the most relevant data, not necessarily all the data. In module two, we explore the datasources, selecting the right sources for your projects, and have a look at the role query writing plays in gathering the right data.
We start to explore the SITech Landscape and all the categories of tools that analyze social and internet data. We know (from theState of Social Listening) that organizations are building SITech Stacks with on average at least three tools. In module three, this is your opportunity to explore the options available to fill in the holes in your current stack.
Module Four is your opportunity to learn how to create a code frame. Taxonomy building is your new best friend when you want to be able to run deep social listening projects and we’re going to show you how. You’ll walkaway with a new skill to help make every social intelligence project one with deep insights.
In module five we tackle one of the biggest use cases for social intelligence, brand health tracking. There’s more than one way to use social data in brand reputation management and brand health tracking, in module five you’ll start to discover the right measures for your brand.
Module six is all about marketing and using social data in ideation rather than performance measurement. You’ll explore different ways to understand audiences and how to translate those insights into content and strategy recommendations.
Finally, in module seven, we explore how to tell stories with our data. Stories that will make people pay attention and be inspired to take action. There’s no more reports sitting unopened in people’s inbox anymore with the repeatable framework we teach in module seven.
How the certification works
Here's how the next fourteen weeks and beyond will look on the Social Intelligence Growth Certification.
Live and pre-recorded content
This is blended teaching. You'll join us live on Monday's, Wednesday's, and Thursday's (every second week) for a Group Call (1 hour), Live Lab Workshop (2 hours), and Guest Lecture (1 hour).
You'll get access to other pre-recorded lectures and interviews to enjoy in your own time.
Over 14 weeks you'll need 36 hours to complete the course.
Access to experts
This is a training program like no other. You'll get full support from the teaching materials but most importantly, you'll get time with your peers and experts.
We bring in guest speakers who are leading the development of social listening functions in the world's leading brands to share their journey - to make yours easier.
We give you lots of time to discuss current challenges with your cohort peers.
Private student forum
Inside the SI Lab community, you'll have access to a private student forum to network with students past and present. It's perfect because you'll always have someone to talk to about your work.
Lifetime access to course content
Did we mention that you'll get access to the course content, always?! So you'll have the resources ready for when you need them.
What you'll achieve
Certification Leaders
Dr Jillian Ney
Dr Jillian Ney is the UK’s first Dr of Social Media & Digital Anthropologist. She is the founder of The Social Intelligence Lab, the largest community of social data professionals.
Jillian is the social intelligence industries spokesperson and biggest fan. Her aim is to advance the value of social and internet data as a source of insight. Her mission is to build social intelligence as a recognised discipline and help all businesses benefit from insights from social and internet data.
She created the Social Intelligence Growth Certification to help professionals develop strategies and governance in social listening and give them the confidence that they're not making their work up as they go along.
The program is designed to help professionals think bigger, standardize processes, and get more buy-in for their work. Students leave feeling energized and ready to grow the value of social listening in their organizations.
Jasmin Fischer
Jasmin Fischer is the Senior Vice President of Research & Insight at SAMY Alliance. She leads Samy US's Intelligence department leveraging social intelligence research to help our clients build consumer centric strategies.
She is passionate and driven researcher with over 15 years of experience in the fields of marketing and brand research, consumer psychology and behavioral economics.
Jasmin specialize in language analytics to help businesses leverage social intelligence research to unlock the potential of unprompted conversations for deeper insights.
She joins the Social Intelligence Growth Certification to lead module two on Social Data. During the module we explore the different (and diverse) data sources, how to select the best sources, and we delve a little into query creation.
Ben Ellis
Ben Ellis is The Social Intelligence Lab's tools and tech expert. He works with us to continually monitor the SITech Landscape, provide updates, and take us deep into how social listening and internet data analysis tech works.
With a background in data analytics and a passion for consumer research, Ben Ellis has dedicated his career to understanding and interpreting social data.
As a Social Intelligence Researcher and Consultant, he has spent the last two decades working with brands, vendors, and agencies to inform strategies, uncover insights, and provide a nuanced understanding of audience behaviour. Ben’s approach combines behavioural, cultural, and sociolinguistic insights, ensuring that data always reflects the people behind the numbers.
Ben recently mapped the whole SITech Landscape, created categories and found every tool in each category. It was a big job but Ben was the right man for the job. He comes to lead module three on tools and tech where he'll share more about his landscape mapping work and how it can help you build the perfect SITech Stack.
Jeremy Hollow
Jeremy Hollow is the Founder and CEO of Listen + Learn Research, which he’s building into the leading global authority on the human side of social data.
The idea for L+L Research started from a run in the woods, has become an award-winning agency (Marketing Week, Aura, MRG, ESOMAR). To now helping organisations tap into the potential of social commerce.
Jeremy and the team transform social data, into insight that fuels brand growth, customer acquisition and market innovation.
He joins the Social Intelligence Growth Certification in module four. This module is all about consumer behaviour and going deeper into segmentation (and interpretation) to find human insights.
Jeremy teaches you how to build code frames and extract hidden insight from the data that social listening tools won't help you find.
Nick Watson
Nick Watson is the Global Innovate Lead: Brand Health Tracking at Ipsos.
He has vast experience in the media content and technology sector. He's skilled at developing and delivering scalable, best in class research solutions across all types of methodologies to suit individual client needs. Nick is responsible for brand tracking studies - pulling together actionable insights for individual markets to help inform marketing decisions.
Nick joins us in module five to go deep into what he know best, brand health tracking. He helps you to see the full picture when it comes to brand tracking and think about what metrics and frameworks are best for your business to use.
This is about creating bespoke brand health trackers that compliment current work. It's not about shoehorning in some social data. We make brand health tracking stronger.
Erin Salisbury
Erin Salisbury is a Director at FleishmanHillard TRUE Global Intelligence.
She uses data and strategic insight to help clients create and guide their business and communications strategies, learn about their audiences, and evaluate integrated communications activities to tie efforts back to true business results. As a strategic thinker, team player and confident client counsellor, and love to use a science + art approach to tackling organisational challenges.
Erin joins us in module six to put share her skills and deep knowledge of using social data in communications planning. She shares different types of data sources and helps you make sense of them to deliver insights that creative and content teams can use to make more effective communications.
Caroline Florence
Caroline Florence is the founder of Insight Narrator where she works as a trainer, coach, and consultant helping business professionals communicating with data.
She works with teams who have to communicate data as part of their role and helps them to shift their reports from information overload to compelling commercial stories that lead to action. She has worked with thousands of global teams to help them tell better stories with data.
Caroline joins us for the final module in the Social Intelligence Growth Certification. Module seven is all about data storytelling and she will give you a proven framework to tell better stories.
You're going to think "what the hell" when you hear about the framework for the first time but while it seems unusual it works perfectly. We've had past student get the most buzz about their keynote presentations they they've ever had before and other students re-do past projects to shape insights better and win their managers attention.
We'll teach you how to stand out too.
Pricing options
Are you committed to building an effective social listening practice? Apply to join the Social Intelligence Growth Certification today. Click your payment option below and complete a short application form.
*not every applicant will be accepted onto the program.
The Social Intelligence Growth Certification is recognized from the CPD Standards Office. You will receive 36 hours CPD credits on an internationally recognized certificate.
The certification has been designed for those professionals responsible for social listening in their organisation or those who are building a team or social listening centre of excellence. Although anyone with over six months experience in using social data as all, or part of their job would benefit from the course. Including professionals from marketing, research, insights, product development and PR.
The course has 7 modules that run over 14 weeks. Most of the content live to ensure everyone gets a chance to work directly with the experts. Each module has one contact week where you attend live sessions, and one implementation week. The next course will start in September 2024.
While the course has been created for those leading social listening teams, it is not essential that you are in a team. Many freelancers and solo professionals have also taken the course.
No - we provide everything you need. You'll be set specific tasks in each module.
While it's helpful that you have access to a social listening tool, it is not essential. When required, we will provide limited access to social listening technologies to assist you in the modules.
Get your seat at the table
At the end of the Social Intelligence Growth Certification you will have the skills, confidence, and resources to get your leadership to take social listening seriously.