Beyond Pink: How Video Social Intelligence Drove Barbie's Blockbuster Success

Every brand needs to be an entertainment company - and the best ones give their fans the microphone. If there was anything that fans talked about last summer - it was the Barbie movie. Warner Bro’s geniusly enabled fans to become the creators and put their own spin on Barbie content - offering creativity, word of mouth and organic hype.

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Over 4 million Barbie videos cropped up on TikTok alone, garnering over 130 Billion views. As fans shared their opinions and amplified the fandom, Warner Bros energized the social conversation, allowing word of mouth and organic hype to shine.

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With some help from ViralMoment - WarnerBros’s video social intelligence partner - we'll go into why understanding and processing video content was essential to grasp the full scope of the Barbie cultural phenomenon and how this insight allowed Warner Bros to capitalize on fandom energy to drive the movie's success.

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You’ll also learn how the strategies behind the Barbie campaign can apply to other industries, helping brands harness the power of video and UGC to engage their audiences and create viral moments.

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