Hunting for the unknown: Turning fast-paced culture into brand strategy

Do you ever get that feeling in your gut that you’re missing something really important? That the next big thing - a new idea or a best-selling product  - is out there, but you just can’t work out what it is yet? And pinning it down is made so much harder by the fact that there is too much STUFF online now. So many conversations, so many trends, so many things going viral…it’s really hard to quieten the noise and work out which one is THE one.

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This is where cultural insights come in. They can help you wade through all the useless bits of inforamion to discover that opportunity you didn’t even know existed. And, by understanding which ideas and trends are actually important for your brand, you can work out where to invest your time and money more effectively

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During this session, Nichefire and their client, Nestlé, are going to tell us how they were able to discover the trend around GLP1 weight loss drugs (aka Ozempic) early by exploring cultural insights. With this, they were able to help the whole organization tap into these really fast-moving cultural shifts to create innovative product development and a much more thoughtful audience engagement strategy.

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By attending, you’ll:

👉 Learn how to find things in IRL and internet culture and integrate it into your organisations’ social strategy
👉 Work out how to identify unknown unknowns and turn the relevant ones into useful insights for your brand
👉 Get tips on which culturally relevant trends you should be adding to your social listening dashboard to make sure you’re always listening to the right thing
👉 Find ways to collaborate better with different teams by using cultural insights as a central starting point for building cross-organisation strategies
👉 Understand how to make the most out of cultural insights with a real-world case study

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