Gold medal marketers: The podium-worthy social campaigns from the Paris Olympics 2024
It’s almost impossible to attend or watch any major event without seeing commercials in it, around it, through it…everywhere! Sometimes it’s the campaigns we remember more than the sport! (be honest…how many of you just watch the Superbowl for the ads?) These events present an amazing opportunity for brands to connect with audiences over a shared passion for a brief moment so it’s important to get it right. But how many actually do?
During this session, Jocelyn Harjes, VP of Insights and Analytics at Ayzenberg is going to break down some of the most interesting brand social campaigns from the Paris Olympics to understand more about what worked, what we can learn, and how social data can inform these important engagement moments to ensure optimal ROI and Earned Media Value.
