Panel debate: Unknown unknowns: Learning to find what you don’t know you’re looking for

Do you know what you don’t know? Of course not, right! But just because you don’t know about something doesn’t mean it isn’t important. They could be the key to better understanding your audience, or they could give you insight into major cultural shifts that will impact your brand. But how do you find something when you don’t know what to look for? 

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