Amanda Jeppson is the Associate Director of Research & Insights at Fetch, where she leads the charge in social listening and consumer insights. With her background in social listening and mixed methodology research, Amanda uses these approaches to stitch together a more complete picture of consumers to drive business decisions and thought leadership. Relentlessly curious and a true nerd at heart, Amanda enjoys the thrill of digging into data to learn more about the world, and she’s followed this passion for the last decade, researching topics in education before transitioning into the marketing-tech space.