Unlocking the Future of MarCom: The Communicator’s Guide to Finding AI Tools You Can Trust
At the upcoming Observe Summit 2024, Edelman will provide an in-depth look at how AI is revolutionizing the marketing and communications space. With a focus on data-driven insights, we’ll explore the trends shaping audience intelligence and analytics, from natural language processing and image recognition to the growing role of generative AI. Drawing from the findings in Edelman’s 2024 AI Landscape report, we’ll highlight how enterprise-ready AI tools are simplifying complex tasks like query creation, allowing teams to access real-time data and uncover richer insights with unprecedented speed.
In this session, we’ll also discuss the rise of AI-powered chatbots tailored for marcom applications, using advanced large language models like OpenAI’s GPT to enhance decision-making with personalized insights and recommendations. Yet, amid this technological leap, human expertise remains crucial—AI accelerates the process, but it’s human analysts who ensure the data aligns with real-world narratives.
Looking ahead, we’ll examine the challenges and opportunities facing the industry, particularly in managing the costs of processing vast amounts of data. As generative AI continues to evolve, which vendors will keep pace with innovation? Join us to discover the future of AI-driven tools in marcom and gain insights on navigating this rapidly changing landscape.
