Let’s mix things up: Blending research methods for speedier insights

Want to win customers and gain loyalty? Of course! Who doesn't, right? But to do that you need to stand out from your competitors, and for that it's essential to understand your customers. And we mean, REALLY understand them - what they think, what they need, what they want from you - so that you can offer them something no-one else can.

If only there was a good way to do that…

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Join this session to learn how Fetch, America’s Rewards App, mixes social intelligence with other research methods to help brands develop their customer experience strategy so that they can create lifelong customers through Fetch Points. During her presentation, Amanda Jeppson, Associate Director of Research & Insights at Fetch will talk through two of her favorite and more innovative approaches to social intelligence:

• Using panels to better understand the broader context in which key consumers exist to drive strategy, messaging, & content creation
• Pairing social intelligence with other research methods to drive speed to insight & to provide better experiences for research participants