.png)
The Age of Meaning
Understanding digital culture and behaviour in a world of endless data.
For years, the industry has focused on getting better at observing digital behaviour: conversations, reactions, trends, patterns. We can see it all. An endless stream of data about what people are doing online.
But seeing more hasn’t made understanding easier because digital behaviour isn’t just data. It’s how people express who they are and how they relate to others. It’s how culture starts to take shape and how brands are understood within it.
Understanding requires interpretation, and that’s harder to do than it looks. That’s the problem Observe Summit is built around.
Join us in Paris as we explore the hard questions behind digital behaviour and what it reveals about people through case studies, presentations and debates.
Not your typical data conference
Just like social data is unique, so is the audience of Observe Summit. In the best possible way.
Being the only person in the room that analyses social data can be lonely. We’ve been there. That’s why the SI Lab exists. And that’s why this event is so special.
It’s the only conference dedicated to serious social listening, digital insight and cultural intelligence. And it’s been developed in collaboration with practitioners just like you, which means every single session will give you relevant and actionable takeaways.
We’re not about sales pitches or telling you how to do your job. We’re about sharing experience and offering support. And that doesn’t just include the experts on stage. It includes you too.
Whether you work in brand, marketing, communications, research, innovation or insight, if you use social data to understand humans, this is the place for you.
What to expect
Observe Summit is all about the practice of social intelligence. Yes, you’ll hear about the technology that facilitates the work, but more than that, you’ll hear how the work is being done. That includes the successes, the challenges and the untapped potential.
Over two days you’ll get:
- Honest case studies giving you new perspectives on current challenges
- Candid conversations about what’s really happening with data access and quality
- Practical sessions to help you strengthen the foundation of your social intelligence work
- Open discussions around the future of our industry and how we can strengthen it
- Face-to-face access to your peers at “the friendliest conference you’ll ever go to”*
*or so people tell us
What People Say
About Us
Here’s what past attendees have to say about Observe Summit.
There's a lot of industry leading thought here and it's just a fantastic place to, to interact with people that are on a very similar level. It's also the networking, but the chats are fantastic.
There are other conferences that are more like digital marketing or social marketing, but this is the FIRST TIME where I can meet people that do exactly the same job that I do, that we can talk about geek a little bit, talk about more nerdy stuff.
I come to connect with the insights community. Many of us kind of work in silos or, or teams where we don't often get to interact with the people who are passionate about the same subjects.
So it's a great opportunity to connect with peers, network, learn new things.
Observe Summit was a great place to get inspired and benchmark from great case studies when I was starting my new position. I love that there was a good mix of speakers with different backgrounds so you can learn from consultants, academics, companies, agencies and other professionals. It is also a great opportunity to connect to other Social Listeners and Insights professionals, exchange experiences and brainstorm about the industry.
The 'field,' of social has become almost as broad as the field of 'digital.' I can always count on the SI Lab for content that hits right at the sweet spot between social insight. Observe Summit is full of sessions and case studies that give me inspiration for continuing to grow social intelligence within my organisation.
Like any other SI Lab event, the Observe Summit offers excellent selection of speakers and topics. However, it's the members of the audience and their active participation that made the event really stand out fostering a strong sense of community and propping up a platform to share ideas and opinions.
Hotels
Our event venue, Convene have long standing partnerships with a number of Chicago hotels. To get the best availability and rates please use their dedicated hotel booking partner by clicking the link below.
See More From The SI Lab
.jpg)
