Here’s the stories that caught our attention across the web in the week of 10th June. This week we have Twitter data on manipulation, the popularity of social media networks, what works and doesn’t in social data analysis, social data integrated with alternative data and Viacom using social media data to create branded content.
Twitter Unveils More Data on Foreign Manipulation
Another week another story about data and manipulation. Yesterday, Twitter released its third batch of data on accounts linked to foreign governments and election interference. Twitter has published this data is a publicly accessible archive that allows anyone to view and study foreign government strategy on social media.
Access the archive here.
The Most Popular Social Media Networks
The Next Web has done it again and given us an easy to understand view of the popularity of social media networks over time.
How many of these networks do you use in your analysis? Are they relevant? Any others to add?
The most popular social media networks each year, gloriously animated
— TNW (@thenextweb) June 12, 2019
Who, Where, Why and When?
A new academic paper explores the use of smart cards and social media data to understand urban mobility. An interesting paper with its integration of alternative data sources to social data to identify different types of travellers in Shenzhen, China.
Read the research here.
What Works and What Doesn’t When Social Media Data
An interview with Pew Research Centre analysts on what works and doesn’t work in social media data. We like the conversations on representative samples and the need to collect data from specific, well-defined groups.
Continue reading here.
Viacom Uses Social data to Adjust Content For Branded TV Series, Sees Gains
Across on MediaPost, they provide details into a recent social data initiative from Viacom. Viacom closely monitored granular social media data to adjust the content – storyline, cast and other elements of its branded entertainment TV series.
Continue reading here.
Instagram is Like Junk Food
A very interesting article from The Guardian on artist Marine Tanguy and her ambition to improve the images we consume in social media.
After finding that a post of her bottom in a bikini got over 75% more views than usual, she argues that the analytics reinforces that her body is more valuable than anything else she has to say. Read the article here.
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