Natalie Pirc is a seasoned + passionate social media strategist with 7+ years of experience in PR, marketing and digital advertising. She currently works on Ulta Beauty's Social Strategy team leading Social Trend + Intelligence by fueling the brand's Evergreen + Campaign strategies through relevant industry trends, social listening, + internal performance insights.

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Previously Natalie worked at several esteemed Chicago-based agencies, including Cramer-Krasselt, by supporting social and PR work through media relations, event management, content development, and influencer relations. Past clients include Dairy Queen, PepsiCo (Tropicana), Cedar Fair, and The George Washington University.