Why isn’t your social listening team growing as fast as it should be?
During this year's State of Social Listening survey, we asked people about how social listening was being democratised across their organisations and how successful they were in putting forward business cases for social listening. The results showed that whilst many organisations are investing in social listening (and continuing to increase this investment), social listening teams are still misunderstood and find it hard to grow into other areas of the business and meet their expectations.
Join us on LinkedIn on the 4th of October where we'll be talking with Jeremy Hollow, Founder and MD of Listen+Learn Research. We'll cover:
✅ The main pain points on why social listening teams are not growing quickly.
✅ Expectations of single verbatims, and the difference between information and insights.
✅ The need for hypotheses and how value is created across the different types of social listening.
*read more about the State of Social Listening and get your copy of the results here.
This interview was recorded via LinkedIn Live, if you prefer to view on LinkedIn, click the button below.
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