About Session

Hear highlights from Paramount & Nickelodeon’s newest kid-focused study, The Rise of Generation as we discuss how technology and social media are already affecting Gen Alpha, how the generation is being raised, and how they interact with media.

Tune in for:

👉 The influences having the biggest impact on Alpha’s state of childhood, who they will grow up to be and their life experiences along the way.
👉 The societal forces shaping what it means to be a parent today, and the relationship parents pursue with their kids
👉 Insights on how social media and the digital world is already affecting today’s youngest cohort of kids and how they form and embrace their identity.

Alexander Cammy

Manager, Insights & Cultural Intelligence | Paramount

Dana Gao

Social Intelligence Analyst | Paramount

Book Your Tickets Today!

Register for Trends Summit by clicking GET TICKETS. You'll be redirected to our ticketing partner. All tickets $49.


Purchases and Refunds
Yeah, we know virtual events are usually free. Why are we charging? Because everyone has a better time when people show up live. And we know that’s easier if you have some skin in the game, even if it’s just a little.

• You may request a 50% refund if your ticket cancellation request has been received in writing by 27 March 2023 (30 days before the event date).
• Unfortunately, we cannot grant any refunds or credits for cancellations received after 27 March 2023.
• At any point, a substitute may attend in your place. However, the status of the replacement may affect the original fee charged.• No refunds or credits will be granted for no-shows.

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