Nestlé Case Study: Social insights to innovation processes
About Session
We all know there are opportunities in social data, the biggest problem is how to action what you find. Here we have an example of social insights answering real questions. Nestle used social insights to ask the big question in innovation pitches - what do people really want? How did they use data to back up their decisions? What does it take to build confidence in the innovation team? How do you know it’s all just not going to flop? This one’s about planning the actual future based on what people are saying - the holy grail of social intelligence. Expect to hear what’s possible in social data and innovation, where the pressure is on to find a reliable insight.
You’ll hear:
👉 How Nestle’s R&D use social data throughout the innovation process, from idea to validation social data backed innovation pitches.
👉 The technology and methods (the AI case study application is incredible).
👉 How to crack the social data and product innovation alignment (it can take 2 years from trend spot to product on shelves).
Book Your Tickets Today!
Register for Trends Summit by clicking GET TICKETS. You'll be redirected to our ticketing partner. All tickets $49.
Purchases and Refunds
Yeah, we know virtual events are usually free. Why are we charging? Because everyone has a better time when people show up live. And we know that’s easier if you have some skin in the game, even if it’s just a little.
• You may request a 50% refund if your ticket cancellation request has been received in writing by 27 March 2023 (30 days before the event date).
• Unfortunately, we cannot grant any refunds or credits for cancellations received after 27 March 2023.
• At any point, a substitute may attend in your place. However, the status of the replacement may affect the original fee charged.• No refunds or credits will be granted for no-shows.
Get Social with SILab
