About Session

Trends forecasting has been big in product development for the last hundred years or so but it’s all been a bit..whimsical. Enter social intelligence. We all know that social data holds new and exciting secrets (*unless you’re a sceptical spy, in which case, get ready to be converted). The question is always, how? What does a valuable trend look like? How can we be sure it’s worth putting whole strategies behind? Especially when the sceptics are lingering (we see you). 

Tune in for: 

👉 Methods for telling if a trend is a flash in the pan or a genuine product opportunity.
👉 Ways to build confident projections (and what to do when they flop).
👉 How to align social data trends with the needs of a product team.
👉 Awesome examples, from coffee to fashion, media and beyond.

Alberto Romano

Global Futures & Consumer Planning | DIAGEO

Joe Aphinyanaphongs

Sr. Manager, Trends & Innovation | Mars Petcare

Nik Pearmine

Chief Strategy Officer | Black Swan Data

Kristina Kosutova

Social Intelligence Lead, Consumer & Market Insights | Nestlé Nespresso S.A.

Book Your Tickets Today!

Register for Trends Summit by clicking GET TICKETS. You'll be redirected to our ticketing partner. All tickets $49.


Purchases and Refunds
Yeah, we know virtual events are usually free. Why are we charging? Because everyone has a better time when people show up live. And we know that’s easier if you have some skin in the game, even if it’s just a little.

• You may request a 50% refund if your ticket cancellation request has been received in writing by 27 March 2023 (30 days before the event date).
• Unfortunately, we cannot grant any refunds or credits for cancellations received after 27 March 2023.
• At any point, a substitute may attend in your place. However, the status of the replacement may affect the original fee charged.• No refunds or credits will be granted for no-shows.

Get Social with SILab

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.