Panel: Delivering trends for product innovation teams
About Session
Trends forecasting has been big in product development for the last hundred years or so but it’s all been a bit..whimsical. Enter social intelligence. We all know that social data holds new and exciting secrets (*unless you’re a sceptical spy, in which case, get ready to be converted). The question is always, how? What does a valuable trend look like? How can we be sure it’s worth putting whole strategies behind? Especially when the sceptics are lingering (we see you).
Tune in for:
👉 Methods for telling if a trend is a flash in the pan or a genuine product opportunity.
👉 Ways to build confident projections (and what to do when they flop).
👉 How to align social data trends with the needs of a product team.
👉 Awesome examples, from coffee to fashion, media and beyond.
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Purchases and Refunds
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• Unfortunately, we cannot grant any refunds or credits for cancellations received after 27 March 2023.
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