About Session

Social media is fast! And it’s getting faster. The high speed relentless pace need not put you off. This session explores the key to keeping up and even getting ahead. Yes, that’s right. It IS possible to get ahead in this fast culture world of trends, but it ain’t easy. This one’s about how to spot content, marketing and product opportunities and get it actioned ASAP.

We’ll cover

👉 Social media trends as opportunities to take fast marketing action, low risk.
👉 Examples of how we used social data to make a (Taylor) Swift decision to reposition a product and cash in.
👉 Identifying and removing the blocks to social trends work.

Nichfire bring their client, Kraft Heinz, to show how they keep up with the rapid evolution of their data searches, the volume of conversations they’re interested in and the biggie - how it makes business sense. This one’s full of beans. Get it. 

Michael Howard

Founder | Nichefire

Dan Rucolas

Lead, Social Listening & Intelligence | Kraft Heinz

Book Your Tickets Today!

Register for Trends Summit by clicking GET TICKETS. You'll be redirected to our ticketing partner. All tickets $49.


Purchases and Refunds
Yeah, we know virtual events are usually free. Why are we charging? Because everyone has a better time when people show up live. And we know that’s easier if you have some skin in the game, even if it’s just a little.

• You may request a 50% refund if your ticket cancellation request has been received in writing by 27 March 2023 (30 days before the event date).
• Unfortunately, we cannot grant any refunds or credits for cancellations received after 27 March 2023.
• At any point, a substitute may attend in your place. However, the status of the replacement may affect the original fee charged.• No refunds or credits will be granted for no-shows.

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