PRESENTATION: How BT saved 75% on their social listening tech spend

When BT undertook an audit of their social listening technology they were shocked at how much they were spending. By reducing the number of tools they were using, and by centralising technology licenses under one team instead of having multiple licenses across the organisation, they were able to reduce their spend by 75%!

Hear from Adam Mills, Marketing Strategy and Central Planning Manager at BT to:

– Learn more about their auditing process

– Discover what technology they’ve chosen to use

– Understand why they’ve built their tech stack in this way

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