Alex is Senior Vice President, Director of Measurement, Insights & Analytics practice co-lead, and a founding member of Methods+Mastery. Across a 14-year career in public relations, social analytics, and brand strategy, Alex has produced award-winning measurement frameworks, research outcomes, and insights reporting for Google, YouTube, IBM, and more. Alex’s projects have won 11 International AMEC awards, including separate databases and measurement frameworks earning four consecutive Golds in Best Use of Social Media Measurement (2020-2023), and a recognition as Young Professional of the Year in 2022.