Rebeccaleads Weber Shandwick Scotland’s social listening and digital insightsoffering, solving client problems through in-depth social media analysis. Sheworks across multiple client sectors including consumer, telecommunications,healthcare and B2B. A keen eye for all things digital, she brings a rarecombination of digital savvy, analytical thinking and creative flair to everyclient challenge.

Rebeccacreated the Weber Forecast, a weekly cultural trends document sent to clientsand teams across multiple markets and industries. The reports cover all theneed-to-know trends in social media, from TikTok to wider public relationsactivations. She has been integrated into Weber Shandwick’s global “CulturalInsiders” team, responding to international briefs from some of the world’sbiggest brands.

Shehas also been expanding her role in influencer engagement, working with severalclients across the UK network to achieve excellent results across a variety ofsectors.

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