[Challenge] Avoiding the Streisand effect with predictive data

When a crisis strikes, it can be tempting to react and get your side of the story out. But the Streisand effect has a name for a reason, and we all saw this play out with the Gary Lineker saga in March.

We’ll look at some of the data around the crisis, and show how it could have played out differently using real-world data.

Paul’s talk will focus on:

• A deep dive into the Gary Lineker clash with the UK government over the refugee policy, and how the world reacted

• The importance of knowing what the public think of an issue in the hours to come so you can predict whether responding will make the situation worse

•Tips and tricks for organisations to incorporate real-time data into their workflow, including how to optimise processes internally to respond most effectively