[Challenge] Putting Data Into Context: Understanding Audiences With Cultural Insights

We can learn a lot about people from how they communicate online. Not by looking at the number of engagements with a post or the amount of retweets, but by really looking into the broader conversations and context that are happening around these actions. During this presentation, Nichefire will share stories and case studies that demonstrate why it’s so important for brands to look at social data in context and how they can leverage cultural insights to better understand their audiences.