A 'king', an idol and a talking cat...are we all delulu?

The Moments Matrix is a guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what's here to stay across mainstream and niche topics.

This week's matrix has been compiled by ViralMoment.

Image by: The Social Intelligence Lab

Netflix and Peace Out
Thank your mom or ex for the Netflix access all these years, and now it's time to kiss it goodbye. The internet is abuzz about Netflix finally giving us the boot, and the fact that it's working. Netflix subscribers are through the roof since…I guess we all need our own accounts now.
Data Source: TikTok, news articles

Video games aren’t just for playing anymore!
Call it The Last of Us effect… Fans are loving Video Game adaptations. Video game movies might just be the next super hero genre. Look out, Marvel!
Data Source: Podcasts, TikTok, general entertainment industry news articles.

Sag-Aftra [potential] strike
Next round of entertainment contracts are up June 30th, which could mean another big economic blow to Hollywood’s dwindling budgets. Regardless of the outcome, the writers strike and contract negotiations have proven that a financial shake up is very near in the entertainment industries future.
Data source: Deadline Hollywood, podcasts

Nikon clapping back against AI
Camera maker Nikon has thrown its weight into the fight against controversial AI image generation tools, like Midjourney, DALL-E, and Stable Diffusion, in an ad campaign centric around the beauty of the natural world and the creativity of photographers. The advertising campaign features stunning imagery taken by Nikon users, with AI image generation prompts superimposed over the images to drive the point home.
Data source: News articles, Reddit, Twitter

Barbie vs. Oppenheimer
Preliminary tracking indicates Barbie will win the July 21-23 weekend ahead of Oppenheimer - turning the releases into competition
Data source: News articles, Twitter, Reddit

Pride merch
Target becomes latest company to suffer backlash for LGBTQ+ support, pulls some Pride month clothing
Data source: News articles, Twitter, TikTok

The Idol (streaming on Max)
Sam Levinson has released his latest series since season 2 of Euphoria, titled ‘The Idol’. It has not been met with positive reviews, mostly due to its flagrant exploitation of women and women’s stories on TV written and directed by the male perspective.
Data source: YouTube

Brands go breakfast
Häagen-Dazs says it's "bringing luxury" to breakfast with its new Cultured Crème.
Data source: News

Financial influencers
A lot of people looking to make money quick/become more financially savvy are following TikTok Financial influencers.
Data source: TikTok, Instagram

“King Kylie”
Let’s face it, we just can’t shake them. The Kardashians have been in the headlines over the last 3 months in regard to their apparent ‘downfall’ as a family, however one of the Jenner girls is proving to be quite resilient. Kylie Jenner has a new found addiction to TikTok and has been prioritising it over her instagram lately. This has helped her makeup companies sales jump up in this last quarter- proving King Kylie doesn’t go down without a fight.
Data source: Tiktok, YouTube

Bill Hader dancing
He’s back! Finally! The infamous sketch that initially send gifs of Bill Hadar dancing in many different nuanced situations has finally circled back, just when we needed it most.
Data source: TikTok

Bed rotting
Self care trend meaning spending long periods of time “cozy” or in bed.
Data source: TikTok, Twitter

Delulu
Delulu is a cutesy abbreviation for delusional. The shortening originated in K-Pop fan communities in 2014 and specifically referred to delusional fan behaviour like shipping an unlikely couple or believing you would end up with your fave. At the end of last year the term went mainstream on TikTok and is now used to describe any flavour of delusion.
Data source: TikTok, Reddit

Cat that says “sometimes I’m alone”
Okay, I know how it sounds… trust me when I say this cat is going to be up for a grammy with this new hit single. It’s hard to explain, go watch the video on tiktok ASAP. It’ll be the best 15 seconds of your day, guaranteed!
Data source: TikTok

Mother
How are you keeping up with the fellow kids these days? Our emergence models are tracking upcoming slang words. One of the newest ones? Calling someone you admire ‘Mother’ as a way of showing them you stan…. “Ariana Madix is Mother.”
Data source: TikTok, Twitter

Beige flags
We all have heard of Red flags (and can hopefully identify them), but now it’s time to know you and your partners ‘Beige flags’  These can be best described as quirky habits that aren't relationship-ending deal-breakers but aren't positive either. A completely random example I’m pulling out of nowhere would be if you take a random little showers in the middle of the day to avoid completing any administrative task (because you can't touch paper with wet hands).
Data source: TikTok

Family...businesses?
Every day a new family vlogging channel is called out for scams, also Amazon just released a documentary series about the Dugghar family.
Data source: YouTube, Amazon

Green!
While interior design shifts with cyclical nature of cultural aesthetics, we have seemingly all come to an agreement that whatever the new interior design trend, green will be making an appearance.
Data source: Pinterest, architecture publications, Instagram

Augmented Reality / Transmedia
AR may sound intimidating, but when you break it down to its core, it is ‘immersive storytelling’. That means you are engaging (that’s right, actively participating!) with elements of the story in your real life, online, or through watching a show. Blurring the line between reality and storytelling/game playing isn’t a new advent, however. Yes, this could be with technology (like the Apple Vision Pro), however it can also be done in a more traditional storytelling setting (indie AR Games, Creepy Pasta’s, The Backrooms.)
Data source: LinkedIn, Reddit, Youtube

Curated & thrifted: your personal style box has arrived!
Let’s face it, there are two types of people in the world: Those who are effortlessly incredible thrifters, and, well, the rest of us. But fear not- Professional Thrifters are growing in numbers daily. All they need are your sizes and your Pinterest board for inspo. Sustainable and unique fashion? We are IN!
Data source: TikTok, Instagram

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