Covid-19 Crisis: The Social Media Intelligence Insights Kits

Social Intelligence in the time of Covid-19...

We’ve all experienced massive changes to our lifestyles recently, including the way we work. Remember when we were all talking about digital transformation? Well this is digital transformation like we’ve never seen it before. The world is in the grip of a global pandemic, we can’t go outside, so we’ve gone fully online - from our yoga classes to our conferences.

A digital-only research world has a profound impact on our industry. It may sound obvious but this shift means we only have online data and the best place to get it, the most significant place to get it, is social media. The surge in use of networks and the clear importance of social media in spreading vital messages and helping us feel connected shows that social intelligence can not be overlooked. Of course we all know the importance of our work and the insights that can be gained, and this moment of time is proving it.

The response by the social intelligence industry in light of Covid-19 has been huge. Our community members are reporting significant increases in new research projects, and our vendor partners are offering free data, insights, and resources. Everyday we are receiving details of more initiatives so we wanted to showcase some of this amazing work from around the community. Here are just a few of the projects that have found their way to us.

Converseon

Converseon have created a Coronavirus Social Intelligence Resource Centre that provides organisations the information and intelligence to make sense of the Covid-19 conversations. In there you’ll find on-going insights of Brand Purpose scores across industries including, airlines, pharmacy, quick service restaurants, hospitality, and financial services.

Here’s an example of the Brand Purpose scores for the airline industry on the 29th April 2020.

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The Covid-19 Brand Purpose Index Score is a single measure, ranging between -100 and +100 that tracks how a brand is performing on Brand Purpose over time. In its calculation, the Brand Purpose index metric incorporates conveyed sentiment towards Brand Purpose combined with expressed intensity. For the quant people among us, the Bayesian score is able to adapt to the volume of available data and use the volume count to influence the strength of scoring.

View the Converseon Coronavirus Social Intelligence Resource Centre here.

Pulsar

Pulsar have been mapping the #NewNormal to identify behavioural trends across a variety of areas including, travel, inner life, work, nature, hygiene, and entertainment. In an easy to understand dashboard you can view the trends and click into each of them to dig into the data.

Some stats to take away? There’s been over 4 million tweets about gloves and over 18 million about masks since the 1st of March (view here).

View the Pulsar #NewNormal Trends here.

Symanto

Symanto has created a live tracker that’s analysing the impact of Coronavirus on our mental health. You can access a tracker based on English, German or Spanish tweets. In the tracker you can see how the “mood” of the Coronavirus discussion changed over the last 7 days. You can also see how people are sharing their feelings during the pandemic, what mental health issues are being discussed (see example belwo), what is drawing people’s attention, and what’s keeping people occupied while on lockdown.

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View the Symanto Mental Health Tracker in English here.  View the Symanto Mental Health Tracker in German here.  View the Symanto and Artibus Mental Health Tracker in Spanish here.    

YouScan

YouScan have created articles and webinars to help researchers find ways to continue to conduct research during isolation, and brands to continue to make a difference. Their webinar, data at a safe distance can be accessed here. Their online trends article on how brands can make a difference in customers' lives can be accessed here.

Ipsos

Ipsos are continually updating their knowledge hub with Coronavirus research, reports, and data. There's more than social data in there, and Ipsos experts share new research about the pandemic across three main categories:

- Public opinion on Coronavirus
- Consumers, brands, and Coronavirus
- Research, insights, and Coronavirus

View the Ipsos Coronavirus Research, Reports and Data here.

Listen+Learn Research

Listen+Learn research have been working hard to understand changes in human behaviour due to the pandemic. Quick insights include:

- Changing consumer attitudes and behaviours (and they will continue to change). There's a sense of collective vulnerability which we've not seem before (to this extent).
- A broadening and deepening of adoption of digital, especially e-commerce, entertainment, and social interaction.
- Changes in how people use social media. There's a different tone, a different set of norms.

From their analysis of social data, they have shared how the behaviours are changing due to home-schooling.

Read the full report here.

Brandwatch

Brandwatch have created a Covid-19 Resource Centre, in there you will find many resources including, a daily email bulletin, weekly consumer insights reports, webinars, and other articles. If you’re a Brandwatch customer you can also get access to live Covid-19 data.

View the Brandwatch Covid-19 Resource Centre here.

Talkwalker

Talkwalker has developed Covid-19 Resource Centre, in there you will find various resources including, access to free coronavirus data, daily reports, newsletters, crisis management templates, webinars, and more…

View the Talkwalker Covid-19 Resource Centre here.

Global Web Index

Global Web Index has been busy creating a lot of Coronavirus resources, and posting regular insight updates. In their resource centre, you will find blogs, insights reports, webinars, and more. They cover topics like the global consumer impact, U.S. and UK: the impact on travel, impact on media consumption, and more.

View the Global Web Index Resources here.

Relative Insight

Relative Insight have been posting regular content about their analysis of the Coronavirus conversations, and hosting webinars to talk about the findings.

Article include, Conversation on Coronavirus (27 April), market research in the time of Coronavirus, what can we learn about countries at different stages of Covid-19?

NetBase Quid

NetBase Quid has a number of resources and live data analysis that you can view. Their Coronavirus Conversations Hub looks at the covid-19 conversations across CPG, Financial Services, Healthcare, Media and Entertainment, Restaurants, Retail, Travel, and Hospitality. They also have a number of blogs and articles giving advice and insight.

View the NetBase Quid Coronavirus Conversations Hub here.

BrandsEye

Focusing on analysis of South African conversations (but they tell us UK analysis is still in the works), BrandsEye have analysed Telco conversations, and customer service conversations during the pandemic. Not surprisingly, in both analysis reports, there’s indications that companies are not able to keep up with interactions and customer service enquiries.

Read the Telco report here.
Read the Customer service report here.

We believe this is a time to let our industry shine and we feel even more encouraged to continue our work to strengthen the industry. As you continue your social intelligence work, we're working on becoming a source of sharing, learning and growth for all of you.

If you know of any others, do get in touch. Let's share what's going on and help to raise awareness and credibility of social intelligence so we can do even more great work.