Messi, mushrooms and a Meta takeover

The Moments Matrix is a guide to what’s trending on the world’s leading social media sites. Find out what’s going viral and what's here to stay across mainstream and niche topics.

This week's matrix has been compiled by ViralMoment.

Image by: The Social Intelligence Lab

Hollywood on strike
SAG-AFTRA is now on strike with WGA, and Hollywood executives like Bob Iger have been very vocal about their disapproval. A lot of the discussion circles on Hollywood execs being out of touch, and writers and actors are putting their feet down. Could this be the end of Hollywood as we know it?
Data Source: TikTok, YouTube Shorts, Reddit

AI domination, regulation and competition
We have been hearing about AI for awhile now, but things aren’t slowing down. We’re starting to see big discussions about AI regulation by government - with Elon Musk recently warning the Chinese government that AI could take over. Speaking of Elon, did you see that he has his own AI company now? XAI. For a good time, google the AI generated pictures of Musk and Zuckerberg having a ‘good ending’. I love the internet.
Data source: TikTok, YouTube Shorts, Reddit

Affirmative Action discussions
The US Supreme Court has struck down Affirmative Action, ruling that college admission’s teams should not use it as a basis for college entrance. This topic has captured the internet - it is being discussed everywhere we turn.
Data Source: TikTok, YouTube Shorts, Reddit

Threads strategy
Whether you want Threads strategy, or you are in the camp that says you shouldn’t have one yet… Threads has definitely captured our attention across many other social platforms. We’re talking about it, we’re posting about it, and 113 Million of us have created accounts.
Data source: TikTok, YouTube Shorts, Reddit

Core memories
We’re stopping to notice the things that happen in life that have made us who we are. Whether you are making a core memory - something that you’ll never forget - or you dig one up, stop and notice the days that make you, you.
Data source: TikTok, YouTube Shorts, Reddit

The Sphere, Vegas
This giant big sphere that is taking over your newsfeed is Vegas’ latest attraction. The Sphere at the Venetian is the worlds biggest LED screen. It seats over 18k and it cost over $2B to build. Memes galore.
Data source: TikTok, YouTube Shorts, Reddit

Barbenheimer
The Barbie Movie and Oppenheimer are getting released on the same day. Fans are making magic by spinning the marketing materials for the 2 movies together. Some fans are buying tickets to both, and the order to watch the films in is a hot debate.
Data source: TikTok, YouTube Shorts, Reddit

(Past your) Prime
Logan Paul and KSI’s new energy drink, Prime, may be getting investigated by the FDA. The drink has too much caffeine, and may be targeting kids. The buzz (literally) is making it fly off the shelves. Can anyone get me the blue flavour?
Data source: TikTok, YouTube Shorts, Reddit

The Grimace shake
If you don’t already know about this one, you need to go look it up yourself to understand it. McDonald’s fans wish Grimace Happy Birthday, sip his birthday shake…and then… weird stuff starts happening. This is the ultimate example of a brand giving their audience the microphone. #Grimaceshake has over 2.6B views on TikTok.
Data source: TikTok, YouTube Shorts, Reddit

Red Flags, Green Flags, Beige Flags
We’ve all dealt with people with major red flags, and green flags… but beige flags? These are our romantic partners…uhhhm…oddities that aren’t deal breakers, but that might come off as pretty dang odd.
Data source: TikTok, YouTube Shorts, Reddit

Messi in Miami
The GOAT has landed. Lionel Messi is now part of the Inter Miami family. While we’re seeing him in headlines and on our apple TVs, the internet is particularly loving the pictures of him just shopping at the grocery store. The milk is on aisle 5.
Data source: TikTok, YouTube Shorts, Reddit

Mushroom gummies
Mushrooms have been hot functional foods for awhile now, but the new twist on the superfood is to make them into gummies. Some versions contain psychedelics, while others do not, but all are upgrades from the vitamin gummies of our childhoods.
Data source: TikTok, YouTube Shorts, Reddit

Private chefs
Whether you are a private chef in the Hamptons or a home chef cooking for your kids, chefs are HOT right now. Maybe we blame the hit TV show, the Bear, but sexy sizzlers are taking up a massive share of the conversation on social.
Data source: TikTok, YouTube Shorts, Reddit

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