[Webinar] More Than a Soundbite: Storytelling Using Social Media Data

Watch this playback now and learn how to turn data into actionable insights

Storytelling is the art of forming an accessible, memorable, and, most importantly, actionable narrative that can be shared. This crucial step turns nuggets of information into insights that can make a difference.  It can make or break a social data project – get the storytelling right and you can send an idea or insight flying through an organization.

However, many of us don’t give this vital step in the process the time it deserves, maybe because we’re rushing or we just don’t know how.

That’s why we’re bringing you this exclusive webinar featuring Felicity Edwards and Paul Stamper from research giant Ipsos. You’ll get to:

1. Understand the basic principles of storytelling in research and the difference between rigor and soundbite.
2. Learn tips and tricks, dos and don’ts based on established techniques.
3. See how storytelling can communicate even complex scenarios

Who should join?

Analysts, insights, and consumer intelligence.
Marketing, social media.
Strategy.

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