What do brand mentions really tell me?

The practice of social listening has gained popularity in recent years. Usually, social listening starts with listening to brand mentions which makes total makes sense...

But do we know what brand mentions can really tell us?

For many of us, there's more social data than we know what to do with. And so we risk doing a lot of listening that doesn't have a tangible value to the brand. There's also the question of what else can be done with social data that's going to add value to the brand.

In this panel discussion, we explored:

-  If we were to collect all the social mentions about our brand, what we know?
- What can we apply that knowledge to, so that it’s not just a ‘nice to have’?
- Where should we place the practices of listening and tracking mentions within our social data strategy?
- How do we get business value from social listening?

Watch on demand now.

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