How Diageo created a Foresight System
About Session
Last year Diageo went all in and created an internal foresights system. And it’s delivering. The Diageo Foresight System isn’t a passive observer; it’s an active influencer, shaping day-to-day activities and strategic decisions. They’ve combined in-depth quantitative analysis with ongoing social listening, AI modelling and machine learning. And it’s really inspirational stuff.
We’ll hear from Alberto Romano, Global Futures and Consumer Planning from DIAGEO. He’s so smart we aslo named him a Social Intelligence Insider 50 winner this year too.
Tune in to
👉 Learn about the Diageo Foresight system, how it works and how it’s used.
👉 See the output - the trends report that’s shaping conversations around the world.
👉 Find out what’s possible when social data is taken seriously.
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