Fireside: Disrupting the Feed: How L’Oréal Turns Social Video Signals into Innovation Strategy
About Session
What does social video actually reveal about what people want, believe and expect from brands?
If you’re still treating social video as content, you’re missing the point. This is an opportunity to go deeper into the ideas and trends that are shaping your customer’s buying decisions. Want to know how?
For L’Oréal, it’s not just about watching what performs, it’s about decoding how trends move, audiences behave and formats evolve. In this fireside chat, we’ll go inside their partnership with Tubular Labs to explore how they’re transforming video data into a strategic tool for connection, innovation, and brand growth.
In this session, you’ll learn:
- How L’Oréal uses social video intelligence to anticipate demand and spot emerging signals
- The platform shifts reshaping content consumption and brand relevance
- How social video behaviour connects to product innovation and audience insight
Book Your Tickets Today!
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Purchases and Refunds
Yeah, we know virtual events are usually free. Why are we charging? Because everyone has a better time when people show up live. And we know that’s easier if you have some skin in the game, even if it’s just a little.
• You may request a 50% refund if your ticket cancellation request has been received in writing by 27 March 2023 (30 days before the event date).
• Unfortunately, we cannot grant any refunds or credits for cancellations received after 27 March 2023.
• At any point, a substitute may attend in your place. However, the status of the replacement may affect the original fee charged.• No refunds or credits will be granted for no-shows.
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