Panel: Beyond Going Viral: Finding Long-Term Trends to Drive Strategy and Innovation

Virality might win the moment but, once the hype is over, is it going to help you build a loyal customer base and grow your brand over the years ahead? 

To do this, you need a deeper understanding of long-term cultural trends. So, rather than jumping on every social media moment because of FOMO, stop and think for a minute. Are these trends signalling wider behavioural shifts that will impact society in the long run? Or is it just a bit of fun that might gain you some cred (are the kids still saying that?) with your teenage niece? 

Join our panelists and discover how to:

• Spot early signals of emerging trends that will shape industries in the years to come.
• Differentiate between short-lived fads and enduring cultural movements that drive innovation.
• Turn cultural insights into actionable strategies for branding, marketing and beyond.
• Use trends to spark innovation that help you develop products and services that resonates with your customers

From rethinking customer experiences to designing products that resonate with tomorrow’s values, this session will showcase real-world examples of brands successfully using cultural insights to innovate and adapt.

Don’t be reactive, shape your strategy around cultural trends.

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