It’s a grower, not a shower. The hidden gems: hunting the micro trends
About Session
Brands chasing trending social media topics could lose the real meaning of trends. Trends aren’t necessarily noisy. It’s good to immerse deeper. This is about spotting BIG trends with smaller conversation volume. Why? Because it’s often the subgroups, microcultures and ‘weak signals’ that shape behaviour. Come and find out how turning your attention to the micro could make all the difference.
This session covers:
👉 Outlier groups and channels (think Reddit and online forums).
👉 An example of how a ‘weak signal’ led to big change.
👉 What a microculture looks and sounds like.
Book Your Tickets Today!
Register for Trends Summit by clicking GET TICKETS. You'll be redirected to our ticketing partner. All tickets $49.
Purchases and Refunds
Yeah, we know virtual events are usually free. Why are we charging? Because everyone has a better time when people show up live. And we know that’s easier if you have some skin in the game, even if it’s just a little.
• You may request a 50% refund if your ticket cancellation request has been received in writing by 27 March 2023 (30 days before the event date).
• Unfortunately, we cannot grant any refunds or credits for cancellations received after 27 March 2023.
• At any point, a substitute may attend in your place. However, the status of the replacement may affect the original fee charged.• No refunds or credits will be granted for no-shows.
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