From foragers on Facebook to Trendsetters on TikTok: Selecting the right data source to unlock cultural trends

Do you know your foodies from your fast foodies? Your sommeliers from your social drinkers? They might all like the same thing - food, wine…whatever - but how they talk about them is completely different. In fact, how people engage with any interest is going to change depending on their connection to it, their level of expertise, their level of geekiness.

It’s all about nuance.  

And to really connect with any audience, you need to understand these nuances. LLMs have made it easier to find patterns and specificities of different cultures and turn them into unique insights. But, it’s not a case of just asking your friend ChatGPT. You need to do a bit of work first.

Like choosing the right data sources. And this means knowing the differences between them: the spaces hardcore gamers hang out online are very different to the spaces hardcore cross stitchers spend time in. Then you need to make sure the LLM you’re using can speak the language of these groups to spot these nuances. 

It might sound like a lot, but don’t worry. Join Socialgist as they show you why now is the best time to be a social researcher. During their session you’ll learn:

• Where we are today and where we’re going when it comes to LLM-supported insights
• Why curating audiences across platforms is necessary
• How curation yields more nuanced insights compared to measuring an entire conversation or simply asking ChatGPT
• How to think about audiences based on their interests rather than demographics

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