The Future is Personal: Trends in Data-Driven Patient Engagement
About Session
We’re all unique, right? So trying to clump everyone together in a homogenous data set to analyse ain’t going to get you far in understanding people’s challenges on the individual level. That’s especially important for healthcare professionals trying to understand the needs of their patients. So what’s the solution?
Creating digital patient personas can help you better understand people’s journey navigating symptoms, diagnoses, treatments and more, because digital footprints can provide rich, real-world insights. And that’s what you need to improve healthcare marketing and strategy.
Join Dr. Apoorva Bhutani from Novartis as she discusses:
- Methodologies for building digital patient personas using data from social media, online forums, search trends and patient surveys
- Why personalised patient engagement is so important
- The challenges and ethical considerations in data privacy
- The future of AI in refining patient personas in real-time.
If you work in the healthcare space, or are looking for inspiration on how to create personalised experiences for your customers, you won’t want to miss this session.
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Purchases and Refunds
Yeah, we know virtual events are usually free. Why are we charging? Because everyone has a better time when people show up live. And we know that’s easier if you have some skin in the game, even if it’s just a little.
• You may request a 50% refund if your ticket cancellation request has been received in writing by 27 March 2023 (30 days before the event date).
• Unfortunately, we cannot grant any refunds or credits for cancellations received after 27 March 2023.
• At any point, a substitute may attend in your place. However, the status of the replacement may affect the original fee charged.• No refunds or credits will be granted for no-shows.
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