What’s your background? How did you get into social listening?
I originally come from a finance background starting off my professional career in sell side equity research at a top Investment Banking firm. This sparked a clear interest in the Tech industry particularly with an emphasis on Big Data based on multiple quantitative and qualitative research analysis of key Tech companies growing rapidly at the time – and the same confidence ultimately paved my path in joining Twitter’s Data Licensing team in 2019 where I started focusing on strategic partnerships across key analysis and social suite verticals. A lot of my learnings, growth, and passion during those earlier years truly enabled me and set me up for success even today at present day X corp – where I’m now co-leading the entire overall strategy and execution of our developer ecosystem.
What has been your biggest career achievement?
Top career achievement is navigating through all the challenges post Twitter acquisition and our transition to X Corp, while pushing strenuous limits both internally and externally. What we’ve been through together, endured together as a lean operation, and successfully executed, has been super tough but incredibly rewarding to date. This is what motivates me daily on how bright X’s future is with this past year in 2023 being a true testament for the exciting innovation ahead with even greater utility and impact X and X data will have in the coming years.
How do you think the social intelligence industry will evolve in the next few years?
In the next few years, the social intelligence industry is poised for significant growth and change. We can expect social intelligence to become more advanced and sophisticated with
main drivers in increased integrations of big data analytics and AI, which will allow businesses to analyze and understand their customers in ways that were once thought impossible.
Companies and brands will be able to use social data for even further sophistications of social intelligence, highly targeted marketing campaigns and customer experiences. In addition, the rise of social commerce will also play a significant role in the evolution of the social intelligence industry. In the next few years, we'll see more businesses integrating social media and e-commerce, making it easier for customers to buy products and services directly through social platforms (hint: X). As this industry evolves, however, it will face challenges, such as ensuring data privacy and security, and the need to constantly adapt to new technologies and trends. Overall, we are at the cusp of a major transformation, and the next few years will be an exciting time that is full of innovation with new use-cases and new developer personas.
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