How did you get into social intelligence? What was your career path to your current position?
I come from the corporate communications world. I started my career in 2007 with TBWA\Corporate, a specialized PR agency. Then I joined the French pharmaceutical and dermo-cosmetics group Pierre Fabre as Global Digital Corporate Communications Manager, in charge of the social media strategy. It is where I found that Social Listening was key when doing social media. From this insight, I convinced my hierarchy to sponsor and implement a dedicated Social Listening team, in charge of the data collection, the choice and management of social listening tools, and acculturation.
What do you think makes you successful in your work?
I think what makes me successful in my work is the ability to make the complex simple, to bring a vision and to bring a service to my colleagues. My mindset is solution-oriented and I always try to go beyond the initial query.
What are the key skills that have contributed to your success?
I think soft skills such as a strong ability to communicate your ideas, a strong sense of diplomacy and a touch of hard and technical skills are keys to succeed when implementing a new service within a company.
What motivates you in your work? What makes you want to keep working in social intelligence ?
I think Social Intelligence is the shortest way to get access to any voice (customer, consumer, patient, candidate…). The data available online has never been so rich. The social listening bring any company the intel to better understand how a product perfoms, what people think and how people react, what opportunities or risks are coming. With the everyday technologies development, we’ll soon be able to predict attitudes and usages, preferences, etc. Working in the field of data intelligence is fascinating.
What makes social data special compared to other data sources?
As said before, Social Data is fascinating for several reasons. It is real-time data, unstructured and prolific. First of all, its collection is dependent with the social media policies, which makes it sometimes rare. Then, once collected, its unstructured-structure makes it complicated to engineer and analyze without the help of IA and Natural Language Processing. Then, this data reflects what people think, do, feel about everything. It is a fantastic observatory of the society!
What does being a social intelligence evangelist mean in the context of your work?
Being a social intelligence evangelist in the context of my work means to explore as many ways as possible to bridge the gap between the core (technology, process, systems…) technology (core) and the edge (clients’ expectations, capabilities …) while nourishing a vision that is understood and supported internally. It also means to be ambitious and courageous, and to prevent people from going in circles
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