What is your job title? How do you use social listening in your work?
Research and Insight Manager.
I use social listening to understand what conversations are happening online about certain trends and topics, and to understand sentiment. This can either be on the wider conversation or for LADbible Group content and our clients. It has been especially interesting to understand discussions and sentiment going into campaigns so we know areas of interest or perhaps areas to avoid, and to overlay this with other insights we have to tell a more compelling story.
What’s your background? How did you get into social listening?
My background is a mixture of marketing, data and research. I was lucky enough to move into a role at LADbible where social listening is a key aspect of the role.
What has been your biggest achievement?
I used to work in a start up E-commerce supplement business. Using social listening I was able to identify certain ingredients that were generating a lot of discussion online. I shared the data with the wider business and it eventually led to us launching a very successful product with those ingredients. It was really exciting being a part of it from start to finish.
What would be your dream project to work on?
I’d love to work on a social listening project around tv and film. Our data team at LADbible are constantly keeping up with TV trends and conversations as they are happening (think Love Island and Traitors), and a big yearly round up would be really interesting.
Do you think there’s a right way and a wrong way to use social data?
There’s so many different ways you can use social data, and it probably depends on the use case and what outcome you’re trying to get to.
Are there areas where you think you should be using social data for but aren’t currently?
We use social listening to dive into trends, and I’d live to do more of this to identify trends as they are happening rather than when they’ve already happened.
What’s your favourite data source to use and why?
I’m a big fan of Brandwatch. It’s great for social listening and lets you get stuck into the details.
Get Social with SILab
