Has the perception of social intelligence changed within your organisation since you won last year’s SI Insider 50? If so, how?
I see an increasing appetite for social and digital intelligence across our teams – from marketing to insights to innovation. Social intelligence is a perfect complement to the digital transformation that is happening across industries, because it’s such a rich source of consumer insight and empathy.
What’s the most interesting social listening project you’ve worked on in the last year?
I’m always interested in projects that use social listening for a broader look at what’s important to consumers – going beyond mentions of brands and competitors, to look for consumer trends that can help drive innovation. I have worked with a few different teams on projects like this in the last year, though I don’t want to give away any secrets!
What do you think makes you successful in your work?
I think I’m a naturally curious person, and I’m always eager to learn new things. I see curiosity as a vital skill for anyone in social intelligence, and I feel fortunate to have found a career path where curiosity is important.
What are the key skills that have contributed to your success?
The skills I see as important for social intelligence professionals, and that I try to practice, include curiosity, empathy for consumers, willingness to experiment with new data sources and techniques, and love for uncovering and telling the story of the data.
What makes social data special compared to other data sources?
Among all of our sources for consumer data, social is unique because it lets consumers tell us what’s important to them, rather than us being guided by what we want to ask.
What motivates you in your work? What makes you want to keep working in social intelligence?
Social intelligence is always changing – new tools, new platforms, new trends, new insights about what’s important to our consumers. I’m motivated by the opportunity to learn something new every day.
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