In this week’s social intelligence stories that caught our attention, we look to many examples of social data being used in complex and “big decisions”. Social data has value in many use cases and here’s an example of ones that caught our attention this week.
How Black Swan Predicts the Future for PepsiCo, Unilever, and Danone
In a nice article from WARC, Black Swan talk about their journey from using social data in a rudimentary way to building advanced models to spot trends accurately up to six months in advance. Something every social analyst should read.
Conviva on Sports and TikTok
Front Office Sports reports on TikTok being the next social media venture for sports. Quoting research from Conviva, the global streaming and social media intelligence firm, 30 of the NBA’s clubs have created and posted at least one video on TikTok.
The Guardian Reports that Labour Must Use Social Analysis Tools
The Guardian reports that the political right wins by striking fear into its citizens’ hearts, the article argues that the left must raise their hopes. It was suggested that sophisticated social media tools must be used to catch the onslaught of misinformation.
Majority of Marketers Claim Data Confidence but Hurdles Remain
ResearchLIVE reports on a new study from Allison+Partners that highlights that 87% of marketing directors believe that their department’s use of data was either somewhat or far above average, compared to a similar organisation. 89% were also confident in their own ability to extract insights from data. Interestingly, social listening is the second most popular data source for marketers to extract insights.
Social-Media Data Can Boost Consumer-Confidence Forecasting
In a new academic study, it was suggested that social-media data can be used to improve efforts to measure consumer confidence.
Read the full article here. (paywall)
Interference 2020: The Disinformation is Coming from Inside the Country
An article for the Columbia Journalism Review explores disinformation in politics. The article quotes research from the social intelligence agency, Storyful. The research spotted spikes in “spam or bot-like manner” on Twitter and a host of messages on 4chan and 8chan full of advice on how to target the campaign of Senator Elizabeth Warren. The article continues with examples of misinformation against the senator.
Social Market Analytics (SMA) Partners with Lightspeed
Real-time social media sentiment data is now available for lightspeed active trading clients after the announcement of a partnership with Social Media Analytics (SMA). SMA is a leader in textual data analysis, and has developed the ability to analyse social sentiment around securities. This analysis can be viewed by Lightspeed customers using widgets the provide real-time metrics regarding the tone of the conversation and relative Tweet volume from influence accounts on Twitter
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