The stories we’ve been reading this week include social intelligence debates from ESOMAR Fusion, the future of market research, and the launch of new tools and research reports that focus on social data analysis.
Should Social Intelligence be Part of the Insights Function?
The debates on who should own social intelligence continued at ESOMAR Fusion last week – should the insights function own social intelligence? Here’s what Ray Poynter had to say and the conversation around his comments.
Five Trends that will Impact the way Market Research is Conducted
After the social intelligence debate at ESOMAR Fusion, Bala Rajan Vice President of Client Services at Visison Critical explores the future of market research. Things to consider speed, lean and relevant, emotions, simplicity and saying goodbye to email. There’s a few things there to suggest the increase in social intelligence.
Kantar Esports Research: 1.2m Adults in the UK Watch Esports
Blending online survey data with social media profiling and general research on the esports market, Kantar reports that 1.2 million adults in the UK watch esports. Research specifically from social media found that this years Fortnite World Cup were primarily made up of executives (28%) and creatives (26%).
Media Bounty Launch Tool to Help Brands Be Braver
Social media agency Media Bounty has launched a tool that helps brands stay meaningful to their customers and stand out from the crowd. The tool uses data from Pulsar and maps it against six indicators of bravery – disruption, insight, brand impact, social impact, customer impact and media.
IZEA Announces Beta Launch of BrandGraph™ Social Intelligence Platform
IZEA Worldwide, Inc has announced the beta launch of BrandGraph which provides a multi-platform service to map and classify complex hierarchy of corporation-to-brand relationships by category. It associated social content with brands and easily aggregates information to provide insights for marketers across their competitive landscapes.
Oniracom Announces Whitepaper Highlighting Application of Social Data to Major City Planning
Oniracom has unveiled a new study, produced in partnership with international engineering firm Arup. The analysis is a resource for cities or other entities curious about how social data can inform key decisions in build environments. Interesting to see such a specific use case for social data and clear markers of value.
ListenFirst Launches Next Generation Social Listening and Sentiment Analysis
ListenFirst has launched a new platform that offers a single dashboard that combines emotional sentiment on conversations and comments on owned posts with organic and paid engagement, so brands can compare trends in conversations to a brand’s owned performance. It also gives marketers a deep analysis on owned and authorized social channels.
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