Idea Sparker and Future Builder, always seeking inspiration anywhere to deconstruct rigid boxes and morph them into new forms. Always have a ‘what if?’ up my sleeve.

14+ years of experience in putting people at the centre of the equation, in strategy creation, innovation design or tweaking plans for a perfect brand-consumer fit. Currently Celebrating Life Every Day, Everywhere as a consumer planner in Diageo working for the Global Futures & Culture Planning team.

Big fan of my Family and Friends, huge believer that food holds the keys to paradise, and boredom’s archenemy always looking for something new to do.

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